Now that we’ve seen the huge returns on investing in sales and marketing, you might be asking the question: What’s stopping me from growing faster?
The most common problem I see in determining the speed limit of growth is the speed at which leads are growing. A common phenomenon in marketing is that various lead sources have reached a limit see the figure below.
This requires marketing to constantly be on the lookout for their next philippines mobile database source of leads. A great VP of Marketing will stay ahead of this problem and work to create scalable solutions. However, even the best VP of Marketing cannot grow at a certain rate.
This tells us that we need to start by analyzing how fast we think we can add leads, and then set the sales hiring rate appropriately.
Why is it so important to grow as fast as possible?
"Why is it so important to be so aggressive at this time? Basically, you need to grab as much market share as possible before competitors enter your space. There is a clear tipping point when you are suddenly recognized as the market leader. At that point, you can shut out competitors. In every tech market, market leaders enjoy an unfair advantage. The media, analysts, and blogosphere pay far more attention to market leaders, and the majority of customers, both early and late, prefer to buy from market leaders. It becomes a powerful, self-reinforcing phenomenon, and the faster you get there, the better.