We start with keyword research
Posted: Sun Dec 22, 2024 10:30 am
Don't forget to learn how to optimize your time to achieve more with less.
In short, we must collect all the metrics of the page or pages that we want to optimize in order to improve.
To do this, in addition to having all the analytics data under control, remember to leave a note in Google Analytics about the start of the experiment, save a copy of the last time Google cached the page you want to improve, and create an Excel file with all the rankings for that page before the experiment.
Now that we have defined which page(s) we want to improve, we are going to carry out keyword research to optimize our content.
First, you must analyze the terms for which you already rank and determine whether they are appropriate or whether, on the contrary, we are overlooking an important one.
Keyword research will help us refresh what we already have, see if there are new searches that we were not considering or if we can fine-tune the terms for which we already rank.
To optimize a page that already exists and that russian virtual mobile number we have already optimized on previous occasions, I recommend that you consult:
Semrush to see the rankings you already have, their positions, and if you have any results in Google Answers.
Search Console to keep track of those keywords that bring you traffic and convert the most.
Check the title and h1 as well as the meta description to make sure that they have not been modified and still maintain the latest data defined in SEO.
The internal links that this page that we are going to optimize receives, where they come from and the anchor text used.
Once we have reviewed all this and analyzed the new keywords that we have after keyword research, we will have to filter and decide which ones are the most appropriate for our content.
Don't stick to just one, think that although they all can't be in the title or h1, you can use them in h2, h3 or in the content itself.
Save the rest of the keyword research to carefully analyze it and define new content related to what we are going to create.
This way, you can always come up with new ideas for categories, blog content, etc. that you might not have thought of before.
The key to successful SEO content is also the authority it demonstrates in a subject, and this is achieved with specialized and unique content around a specific topic.
In short, we must collect all the metrics of the page or pages that we want to optimize in order to improve.
To do this, in addition to having all the analytics data under control, remember to leave a note in Google Analytics about the start of the experiment, save a copy of the last time Google cached the page you want to improve, and create an Excel file with all the rankings for that page before the experiment.
Now that we have defined which page(s) we want to improve, we are going to carry out keyword research to optimize our content.
First, you must analyze the terms for which you already rank and determine whether they are appropriate or whether, on the contrary, we are overlooking an important one.
Keyword research will help us refresh what we already have, see if there are new searches that we were not considering or if we can fine-tune the terms for which we already rank.
To optimize a page that already exists and that russian virtual mobile number we have already optimized on previous occasions, I recommend that you consult:
Semrush to see the rankings you already have, their positions, and if you have any results in Google Answers.
Search Console to keep track of those keywords that bring you traffic and convert the most.
Check the title and h1 as well as the meta description to make sure that they have not been modified and still maintain the latest data defined in SEO.
The internal links that this page that we are going to optimize receives, where they come from and the anchor text used.
Once we have reviewed all this and analyzed the new keywords that we have after keyword research, we will have to filter and decide which ones are the most appropriate for our content.
Don't stick to just one, think that although they all can't be in the title or h1, you can use them in h2, h3 or in the content itself.
Save the rest of the keyword research to carefully analyze it and define new content related to what we are going to create.
This way, you can always come up with new ideas for categories, blog content, etc. that you might not have thought of before.
The key to successful SEO content is also the authority it demonstrates in a subject, and this is achieved with specialized and unique content around a specific topic.