Risks Involved in Implementing Schema
Posted: Thu Feb 06, 2025 8:39 am
Note: There is no guarantee that Google will display the mixed mode type as it currently does for sites that have implemented this. Google is always changing the way it displays rich results, so it is important to test it on your own pages and see what Google chooses to display.
It would be irresponsible to write about using Schema without warning about the potential risks involved. First, Google maintains specific standards for how Schema should be used, and incorrect use of the markup whether intentional or unintentional can result in a structured data manual action . A common way this can happen is when the JSON-LD code includes information that is not visible to users on the page.
Second, it’s tempting to implement Schema markup without mexico mobile database fully considering its impact on page CTR. Schema markup has the potential to create a positive user experience in the SERPs that leads to lower CTR and less site traffic because users get all the information they need right in the search results. This requires marketers to think strategically about whether and how to implement Schema to ensure they are not only complying with Google’s guidelines, but using Schema in a way that delivers meaningful results for their site.
Finally, if Google finds that these new schema types are leading to spammy or low-quality results, they may update their quality guidelines around how results are displayed richly, potentially taking away these great opportunities to enhance our organic listings in the future.
It would be irresponsible to write about using Schema without warning about the potential risks involved. First, Google maintains specific standards for how Schema should be used, and incorrect use of the markup whether intentional or unintentional can result in a structured data manual action . A common way this can happen is when the JSON-LD code includes information that is not visible to users on the page.
Second, it’s tempting to implement Schema markup without mexico mobile database fully considering its impact on page CTR. Schema markup has the potential to create a positive user experience in the SERPs that leads to lower CTR and less site traffic because users get all the information they need right in the search results. This requires marketers to think strategically about whether and how to implement Schema to ensure they are not only complying with Google’s guidelines, but using Schema in a way that delivers meaningful results for their site.
Finally, if Google finds that these new schema types are leading to spammy or low-quality results, they may update their quality guidelines around how results are displayed richly, potentially taking away these great opportunities to enhance our organic listings in the future.