The magic of immersive marketing campaigns
Posted: Sun Dec 22, 2024 10:36 am
AR applications are also increasingly coming to the fore. Think of the IKEA app that allows you to place your interior in your home first to see if it looks good. Or the Flexa Visualizer that shows you whether that wall in Pantone 448C is such a good idea. Do you know those impressive anamorphic campaigns, such as this 3D billboard from Nike? I am curious to see what else will appear on the playing field in the near future. In any case, prepare for voice-activated advertising (via Alex, Siri and Google Assistant for example), IoT advertising and advertising on the blockchain. No matter on which platform or in which way marketing campaigns are deployed: it will become increasingly personalized and immersive.
Now you might think, why does it matter saudi arabia number phone how campaigns develop? For companies it is always nice: better conversion rates, an emotional bond with the customer and you stick better in the memory. But it also has absolute advantages for the consumer. Through personalization you no longer see all the misery that you do not want to know about, but you get suitable advertisements and offers.
In addition, it is possible to achieve better decision-making by exploring products and services in an interactive way. In a nutshell, this is why immersive marketing campaigns are so captivating:
Interactivity – they put an end to one-way communication by giving the consumer an active role in the whole. This allows you as an end user to create your own story and have control over the design;
Enriched experiences – technology brings brand stories to life by connecting the physical and digital worlds. Perceiving a brand does not always have to leave a bitter taste, but instead calls for connection;
Personalized experiences – not a standardized experience for the entire target group, but individually tailored. By keeping campaigns relevant and personal, you stimulate the consumer and ensure greater engagement and higher conversions.
Now you might think, why does it matter saudi arabia number phone how campaigns develop? For companies it is always nice: better conversion rates, an emotional bond with the customer and you stick better in the memory. But it also has absolute advantages for the consumer. Through personalization you no longer see all the misery that you do not want to know about, but you get suitable advertisements and offers.
In addition, it is possible to achieve better decision-making by exploring products and services in an interactive way. In a nutshell, this is why immersive marketing campaigns are so captivating:
Interactivity – they put an end to one-way communication by giving the consumer an active role in the whole. This allows you as an end user to create your own story and have control over the design;
Enriched experiences – technology brings brand stories to life by connecting the physical and digital worlds. Perceiving a brand does not always have to leave a bitter taste, but instead calls for connection;
Personalized experiences – not a standardized experience for the entire target group, but individually tailored. By keeping campaigns relevant and personal, you stimulate the consumer and ensure greater engagement and higher conversions.