The most important task of your content marketing (it is not selling)
Solve a problem with your content marketing strategy
Your reader is a spam filter on two legs.
As soon as he sees "advertising", he switches off, clicks away or turns his mind off.
The solution?
Make your advertising so hong kong telegram screening valuable that he will voluntarily keep it, cut it out and hang it on the wall at home.
How?
Very easy:
Always solve a problem with your content.
This way you bypass the mental bouncer and are invited into your reader’s wallet.
Here are a few examples from the offline world:
1. Dr. Oetker
Dr. Oetker prints recipes on its baking powder - and has been doing so for ages.
Dr Oetker content marketing strategy
Why?
So that you keep the packaging (i.e. advertising).
Let's be honest: a recipe is always useful.