The start of the customer journey
Posted: Sun Dec 22, 2024 10:46 am
In addition to the DMU, the research also focuses on the reasons for a new collaboration. The results show that the customer journey begins as soon as there is a need for better quality, service, innovation, lower prices or a new direction within the company.
Once that fire is lit, potential customers uk phone number will primarily gather information through their business network, websites and social media. Understand their expectations so that you position your company as the right partner. Especially considering that you are competing with two to four other companies on average.
Answer to the question: Which channels did you use a lot in the beginning?
Also read: Customer loyalty in B2B is becoming increasingly important [research]
Reliability, high quality and innovation
Are you wondering what is selected for? The research shows that reliability, high quality and innovation are focal points in the selection process. For example, price does not always play the most important role, especially not in collaborations with a higher order value. Innovation, on the other hand, is more important in collaborations with a higher order value. Are we talking about collaborations with a lower order value? Then personal contact is crucial.
Once that fire is lit, potential customers uk phone number will primarily gather information through their business network, websites and social media. Understand their expectations so that you position your company as the right partner. Especially considering that you are competing with two to four other companies on average.
Answer to the question: Which channels did you use a lot in the beginning?
Also read: Customer loyalty in B2B is becoming increasingly important [research]
Reliability, high quality and innovation
Are you wondering what is selected for? The research shows that reliability, high quality and innovation are focal points in the selection process. For example, price does not always play the most important role, especially not in collaborations with a higher order value. Innovation, on the other hand, is more important in collaborations with a higher order value. Are we talking about collaborations with a lower order value? Then personal contact is crucial.