Content Quality
If you don’t create quality content, you won’t rank. It’s that simple. Google’s mission is to “provide the most relevant and reliable information available,” which in itself speaks to the need to produce the best content on the web.
If you want to rank for a keyword, then you need to make sure your content is at least as good as what’s already out there. However, to rank, you have to go beyond what’s already ranking and figure out how to add value on the current SERP.
Backlink Quality
Besides content, backlinks are one of Google’s top three ranking georgia mobile database factors the other is RankBrain, a machine learning technology used to rank search results.
You need to consider the quality of backlinks pointing to pages that already rank on the SERPs and develop a link building strategy to earn links that build your authority.
As with content, you need to compete on the SERPs and it’s important to get high-quality links to rank.
Domain Authority
The reality is that new domains will struggle to rank for competitive keywords at first.
It takes time to build the authority you need to rank, which is one reason why SEO is a channel that can take 6-12 months or more to really show ROI.