The big copywriting lie!
Posted: Mon Feb 10, 2025 5:14 am
Copy is designed to grab the reader's attention; then pique their interest;
satisfy their desires and call them to action.
What makes good content?
Exactly the same.
Good Content Writing:
attracts attention
arouses interest
satisfies the desire
calls for an action (e.g. subscribe, comment or share)
Nothing else.
Now you can see why it is complete nonsense
to treat copywriting and content writing as if they were two different things.
They may have different argentina telegram screening goals, but the concepts and principle behind them
are the same.
What is the big copywriting lie?
“You only need copywriting on your sales pages!”
“You only need copywriting if you want to sell something!”
“You only need copywriting on your landing pages if you want to make money!”
This is total nonsense.
You need copywriting everywhere in your business!
I will now show you 7 areas where you need copywriting.
satisfy their desires and call them to action.
What makes good content?
Exactly the same.
Good Content Writing:
attracts attention
arouses interest
satisfies the desire
calls for an action (e.g. subscribe, comment or share)
Nothing else.
Now you can see why it is complete nonsense
to treat copywriting and content writing as if they were two different things.
They may have different argentina telegram screening goals, but the concepts and principle behind them
are the same.
What is the big copywriting lie?
“You only need copywriting on your sales pages!”
“You only need copywriting if you want to sell something!”
“You only need copywriting on your landing pages if you want to make money!”
This is total nonsense.
You need copywriting everywhere in your business!
I will now show you 7 areas where you need copywriting.