I'll give you 5 examples:
Posted: Mon Feb 10, 2025 5:57 am
Is your customer interested in your offer?
3 weeks.
That’s how long it took him to chew through everything that could be even remotely relevant to his product:
Article
magazines
reports
During his research, he came across an inconspicuous subordinate clause, which he used as the headline for the most famous advertisement for a Rolls Royce ever published.
Another time, he sent his entire team to the Mercedes headquarters in Stuttgart to interview the mechanics and engineers of the new model.
For three weeks, they conducted FBI-style interviews and grilled those responsible until they had collected every last detail about the model.
The result:
Sales rose from 10,000 to 40,000 cars.
What am I getting at?
Most copywriters suffer from the "LR syndrome" - but we'll get to that in a moment...
In the second step of the AIDA formula, you have to arouse your customer’s interest.
Because the fact is:
One of the strongest reasons why people click on a headline is curiosity - not because they are interested in what you have to offer.
An example?
15 reasons why your readers belgium telegram screening do NOTHING for you and how you can change that to increase your reach
To get more customers, all you need is an internet connection - I'll show you the rest
Invest like Warren Buffet? Here's how!
The key to your dream figure - ONLY for mothers
The MOST IMPORTANT principle for writing headlines that attract readers like toilet paper attracts panic shoppers in 2020
Do you notice something?
Curiosity is the driving force - and you have to transform this into a real interest in your product.
But you can only do that if you know these 2 factors:
Who is your customer and what does he really want?
What is your offer and what can it do for your customer?
3 weeks.
That’s how long it took him to chew through everything that could be even remotely relevant to his product:
Article
magazines
reports
During his research, he came across an inconspicuous subordinate clause, which he used as the headline for the most famous advertisement for a Rolls Royce ever published.
Another time, he sent his entire team to the Mercedes headquarters in Stuttgart to interview the mechanics and engineers of the new model.
For three weeks, they conducted FBI-style interviews and grilled those responsible until they had collected every last detail about the model.
The result:
Sales rose from 10,000 to 40,000 cars.
What am I getting at?
Most copywriters suffer from the "LR syndrome" - but we'll get to that in a moment...
In the second step of the AIDA formula, you have to arouse your customer’s interest.
Because the fact is:
One of the strongest reasons why people click on a headline is curiosity - not because they are interested in what you have to offer.
An example?
15 reasons why your readers belgium telegram screening do NOTHING for you and how you can change that to increase your reach
To get more customers, all you need is an internet connection - I'll show you the rest
Invest like Warren Buffet? Here's how!
The key to your dream figure - ONLY for mothers
The MOST IMPORTANT principle for writing headlines that attract readers like toilet paper attracts panic shoppers in 2020
Do you notice something?
Curiosity is the driving force - and you have to transform this into a real interest in your product.
But you can only do that if you know these 2 factors:
Who is your customer and what does he really want?
What is your offer and what can it do for your customer?