The Hollywood trick.
How does this Hollywood trick work?
In 2003, Johnny Depp changed film history.
In the film “Pirates of the Caribbean” he played the pirate Captain Jack Sparrow and revolutionized the image of the pirate forever.
Pirate films were nothing new. All china telegram screening pirates were equally evil, equally dangerous and had an eye patch.
But then Johnny Depp came along.
He played a pirate who behaved like a rock star - cheeky, conceited, eccentric. He was selfish, unscrupulous and funny at the same time.
A mixture the world had never seen in a pirate before.
This mix made Jack Sparrow a crowd favorite and turned the entire Pirates of the Caribbean series into a billion-dollar project.
He took the Rolling Stones guitarist Keith Richards as a model for his role.
An absolutely unusual approach.
What does this mean for you as a content creator?
To avoid your reader having to read “5 tips for better productivity” for the tenth time, you need to strike a balance.
A balancing act between your industry – and a completely different one.
Just as Johnny Depp crossed a rock star with a pirate, you must cross your industry with another.