"Write your articles based on real people. Write conversationally and acknowledge the fact that someone with a pulse — not a corporate automaton — is the recipient of your marketing copy. Make jokes, share opinions, and tell stories that the reader can relate to. Use content to elevate your team, not just your corporate brand account."
will help you win a sale against a global company every time. In other words, it's the secret sauce to optimizing your conversion rate.
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Generative AI is undoubtedly the cheapest alternative to hiring an albania phone number data entire in-house content marketing team. But it lacks that human touch that potential customers (and search engines) crave. What if there was a way to have your cake and eat it too?
That’s where outsourcing some of your content creation tasks to a contractor can help you with your content marketing needs. Hiring a blog writer can help you save time and money, improve your SEO, increase traffic, and reduce your average bounce rate. What more could you ask for?
2. Use images and graphics
Visuals can make all the difference in any piece of content. For example, if you're on a website looking for how to sign up for a free trial, which of the following resources would you prefer?
A step-by-step summary of how to register
A step-by-step summary on how to register along with images
We think it's the latter because visual cues can provide more context and help you live up to the saying "show, don't tell."
In fact, when one digital agency, She Knows SEO , started incorporating visual elements into their campaigns, they saw a 25% increase in engagement rates and a drastic difference in their conversion rates.