How can you track your performance:

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Analyze conversion actions as a result of promotions, discounts, advertising campaigns, etc.
Record how many emails in your newsletter were opened and read (a good indicator is 25%).
Track the growth of the number of subscribers and followers.

Analyze how many people UK cell phone number list visited a website or blog.
When submitting an advertisement, record CTR and clicks.
Mark transactional activity ( ROI , adding a product to a cart, completing an application, revenue from a client).

All these points are important, but the most important thing is conversions. After all, the most important thing is that as a result of the advertising campaign, the client orders and purchases a product or service. Then the advertising starts to pay off.

Big Data is needed to evaluate all these points.

How to identify the right audience?
Identifying your audience is the first strategic step in a BTL strategy. Data analytics allows you to analyze information about the client, their behavior and mood. You can also segment your client audience by: