What is a communication plan for and how to make one?
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Monday, July 08, 2024 08:00
Written by Fernando Galvan
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In today's digital age, the sheer number of communication tools and channels available can be overwhelming for any organization. Therefore, developing a communication plan becomes an imperative necessity.
This plan not only facilitates effective coordination between different media, but also ensures that the right message reaches the right audience, thus optimizing resources and improving the effectiveness of corporate communication.
Read on to learn how to create a communication plan.
Index
What is a communication plan?
What is a communication plan for?
Types of communication plan
How to make a communication plan (detailed steps with examples)
What is a communication plan?
A communication plan is a strategic document that guides all of an organization's communication actions and activities . This plan defines the communication objectives, identifies the target audience, establishes the key messages, and determines the channels and tools that will be used to transmit these messages.
Its main purpose is to ensure that all the organization's communications are coherent and aligned with its general goals, thus optimizing the impact and efficiency of each communication action. It also includes a calendar of actions and an evaluation system to measure the success of the implemented strategies.
In short, it is a roadmap that helps coordinate and maximize an organization's communication efforts, ensuring that messages reach the right recipients clearly and effectively.
typewriter indicating marketing and communication plan writing
What is a communication plan for?
A communication plan serves to coordinate and optimize an organization's communication efforts, ensuring that messages are consistent, clear, and reach the right audience .
In addition, a communication plan allows for the prevention and management of crises by including specific strategies and protocols. It facilitates coherence in messages, reinforcing the image and values of the organization, and provides a system for evaluating the performance of communication actions , allowing for necessary adjustments for continuous improvement. It is essential for improving interaction with the public and achieving organizational objectives efficiently.
There are several types of communication plans, each tailored to different needs koreya telefon nomerlari and objectives within an organization. Below are some of the most common ones:
Internal Communication Plan : This type of plan focuses on communication within the organization. It aims to improve interaction and the flow of information between employees and different departments. It includes strategies to foster a collaborative work environment, inform about internal policies and procedures, and motivate staff. Common tools used in this type of plan include internal newsletters, team meetings, intranets, and corporate emails.
External communication plan : Aimed at communicating the organization's image, values, and messages to external audiences, such as customers, suppliers, partners, and the community at large. Its purpose is to strengthen the brand, attract and retain customers, and improve public relations. Tactics may include advertising campaigns, press releases, events, social media, and corporate websites.
Crisis Communication Plan : This plan is prepared to manage unexpected situations that may negatively affect the organization's reputation. It includes protocols and procedures to respond quickly to the crisis, strategies to communicate effectively with stakeholders and the media, and tactics to minimize the negative impact. It is essential to maintain the organization's trust and credibility during adverse situations.
Marketing Communication Plan : Focused on promoting specific products or services, this plan combines marketing and communication strategies to achieve business objectives. It includes analyzing the target market, developing key messages, and selecting appropriate communication channels such as online advertising, email campaigns, and social media promotions.
Strategic Communication Plan : This encompasses a long-term vision and is aligned with the organization's overall objectives. Its purpose is to guide all communication actions in a coherent and effective manner, ensuring that all messages and efforts are aligned with the company's mission and vision. It includes audience analysis, development of key messages, and long-term media planning.
Each type of communication plan has a specific focus and objectives, but they all share the common purpose of improving the effectiveness of communication within and outside the organization.
How to make a communication plan (detailed steps with examples)
Angela is a young girl who has recently opened an online craft shop. The idea came to her from her friend Erica , a professional blogger. Now Angela needs more people to visit her shop and she hopes to achieve this by making herself known on social networks. Erica believes in Angela's business and has offered to be her communications manager.
How will we do it? Angela asks. Erica answers that she has already written some of these plans, as she has worked as a Community Manager for several companies. She explains that a business communication plan has several sections. The first ones analyze the situation , the next ones outline the strategy and the last ones explain the details .
Together they will draft a plan to specify all aspects of communication relating to the store.
1. Background
This is where we need to write the background of your store, says Erica.
For the moment, they write the date on which the store opened. They add that in a short time, they managed to build up a fan base with their blog. And they finish by noting the recent change of hosting .