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Thanks to the PESO model, marketers can think ahead about their forms of communication and avoid the common mistake of not distributing the content they create. That is why it is often used as part of the content strategy.
Perhaps that is why it is said to bring good luck to sellers.
Pay channels
Paid channels through direct purchasing from media outlets and influencers or programmatically through advertising systems such as Google Ads, Microsoft Advertising, Meta Ads , LinkedIn, Amazon, Outbrain recommendation widgets and co, represent the distribution of paid content .
If a brand pays for the distribution of high-quality content on austria phone number data third-party channels, it is called native advertising . It offers all the advantages of traditional advertising – fast results, scalability and predictability – but at the same time is not intrusive or aggressive.
Advantages and disadvantages
The advantage of paid channels is their scalability, predictability and cost-effectiveness. Reach or volume can be increased quickly and the advertiser has detailed metrics that allow success to be measured and optimized.
The disadvantage is that the advertiser only gets as many visitors or other results as he pays for, and online advertising prices go up every year.
Channels won
Earned channels are all media products that the brand "earns" and does not pay for. The brand does not pay directly for visibility and mentions, but rather attracts attention or creates content or campaigns that are so good that they earn attention.
This is especially true when the product, service or brand is so popular that the topic interests the media or people search for it themselves.
The most popular revenue channel is organic Google search , followed by unpaid backlinks, guest blogging, organic social media reach, bookmarking websites, media mentions, and blog mentions.