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Thanks to the Internet, we now have several tools that allow us to create and manage these communities in a simpler way and with a much greater reach.

Going door-to-door to evangelize your brand is a thing of the past.

But how to create a 100% active online community?

There are a number of basic principles that apply to all types of projects, no matter how specific or complex they are.

Without these steps, it will be very difficult to create an authentic community.

Steps to create an active and authentic online community
Create the profile of your ideal follower
This seems like a very obvious step, but it is surprising to see how many people think they really know their market segment, without even knowing where they come from, what they do, or their preferences.

Because they don't know, they don't even know what their daily life is like.

The main problem is that they create a superficial profile based on the product and its expectations, instead of creating a profile according to what the market needs, the causes of those needs and how the product manages to meet them.

When you really know who your customer is and how they behave , you usa phone number list have more elements to create a content and promotion strategy for your project.

Find something in common
Once you have the ideal follower, it's time to exploit those commonalities.

By creating content and examples based on those interests, the goal is to make people feel identified and see that they are not the only ones with the same problem.



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Offer something of value
No one is going to go to a place where they are pressured to buy something, a common mistake is to focus directly on promoting a project instead of sharing something useful.