Twitter is one of the social networks preferred by users to communicate quickly, become visible in the digital world and increase their contacts. In addition, it is a good tool to create a solid personal brand capable of providing value to your target audience. However, not knowing the secrets of this social network can make you give up on your efforts to position yourself on the platform.
Innovation and competitiveness
Tags: Twitter , personal brand , innovation
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To have a presence on Twitter and successfully create a community, it is important to keep these 10 aspects in mind:
Share information about who you are and what your company does through your biography. In this brief space of 160 characters, highlight your values, your keywords, use hashtags and don't forget mexican whatsapp number add the link to your website or blog. Remember that it is your cover letter.
Choose a username that is consistent with your activity, is short, easy to remember and does not include complicated characters.
Consider the appearance you want to give. To do this, find a cover photo and profile photo that identifies you.
Write often. Keeping your account active is the only way to build a loyal following that reads your posts and shares your tweets.
Know your purpose. You must be clear about what benefits you are looking for on this social network and focus your content to achieve them. Do you want to have greater visibility? Do you want to meet people in your professional sector? Do you want to get clients?
Define the personality or tone you want to show to your community. If you're not sure at first, we recommend that you experiment and check the interactions that the content you publish produces.
Be creative. There is a lot of content on the social network. It is important to provide information in a different way and to add value. For example, you can use the so-called “threads”.
Don't forget to tag and mention relevant people or entities. This will be a way to reach more users and make your content more visible.
Follow people who might be interested in following you back, i.e. who follow you back. Search the web for influential people in your field or users from whom you can learn.
Finally, it is important to interact with the community. Start conversations, create debates, react to your followers' posts...
This social network uses its own language that is important to know. That is why Fundéu (Fundación del Español Urgente) created a list as a dictionary to know the necessary abbreviations on Twitter. Some of the most useful ones to start your journey include:
RT (retweet): Forward a Twitter message.
DM (direct message): Direct message.
TT (trending topic): Trending topic. These are the terms most commented on by users at any given time.
TL (timeline): Twitter's main screen where messages from the people you follow appear.
VIA: Used to expressly cite the source from which the information is obtained. It is usually placed at the end of the tweet.
Hashtag: A term preceded by a hash mark (#) that is used to tag messages.
At the Spanish Chamber of Commerce we want to keep you always informed about the latest applications and technological innovations so that your company achieves the best results. If you want to know how to use Google My Business and make your business gain visibility, we suggest you click here and learn all the details.
And if you want to know more information about the importance of digitalizing your business, the websites of España Empresa Digital , TICCámaras and XpandeDigital , are of interest to you.