Profiling
Using a patented predictive weight of evidence (PWE) method that combines information theory and Bayesian probability, this technique scores individual customers with a minimal amount of user input.
This method produces a set of ranked cp number philippines rules that identify distinct segments of your database that contain your best customers. If you have an external database, you’ll find that decision trees are particularly useful.
Clustering
Cluster analysis identifies groups of customers and prospects with similar characteristics. The clustering method uses the K-means technique to allocate each record to the nearest cluster centre, enabling you to better visualise and segment your database.
As an added bonus, you can test the model using the model report tool. By inputting business financials, such as costs and revenue, this tool enables you to identify the point at which your model produces the maximum return on investment (ROI) or keeps you within budget.
With the help of Apteco FastStats®, you can effectively analyse even the largest data sets to gain insight and improve campaign effectiveness. If you’re interested in using Apteco FastStats® to improve the performance of your next campaign or would like further information about any of the products in our range, then get in touch with us today to book a demo.