If you're like most humans, you may find yourself stuck in a rut and relying solely on your preferred analytics software. You can make this work for you to find new keywords.
Why? It's never a one-time process. SERPs are constantly changing and your competitors are always adding new content. So they are constantly looking for new keywords too!
chances are that most competing websites have some sort of up-to-date SEO strategy . It depends on the niche, but the chances of a website not adding new pages every month are slim to none.
By keeping your finger on the pulse of the enemy's movements, you will not only be monitoring their progress, but also changes in their keyword and content strategy.
#2. Use different keyword tools to liven up your perspective
While most keyword tools typically provide similar results, you can get new ideas and search terms by switching between several of them. Here's an example of the difference in results between Rank Tracker, Ahrefs, SEMrush, and Ubersuggest when you type in "dumpster rental Dallas."
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While you can see similarities between Ahrefs and SEMrush, they still offer different insights. Rank Tracker’s keyword tool is much more comprehensive in terms of the number of keywords it lists. Ubersuggest offers you something different and gives you more broad topical keywords, rather than a geo-focused keyword list.