A customer experience management strategy?

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How does customer experience connect to employee experience? And why is it important?
This is another of the most fascinating areas within customer experience. Today it is commonplace in this world to say that it is very difficult for a company's employees to deliver an experience outside that does not exist inside.

This is how the employee experience and its natural extension, the candidate experience, are born.

Many of us consider that these concepts represent a true revolution and netherlands phone number list a renewal of the formerly called human resources, which have remained aimless for so long.

Perhaps because, as we have also pointed out, it is very likely that customer experience is constituting a humanizing factor within the business world.

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What does a company gain by developing
A few years ago, a report by the Association for the Development of Customer Experience (DEC) showed that the difference in year-on-year growth between the two best brands in customer experience and the two worst can be up to 26 percentage points.

This is what companies that invest in customer experience gain: growth.

Growth that is based on the three known benefits of customer experience that I mentioned earlier, which are greater loyalty, a greater number of recommendations and an increase in portfolio share.

Principles that make customer experience work
When we think about the principles underlying customer experience, the emphasis is not, and should not be, on what companies do to attract or retain customers, but on what naturally makes customers engage with brands.