Develop a keyword strategy.
Posted: Tue Feb 11, 2025 7:25 am
Understanding the Fundamentals course sets the stage for delivering SEO in a way that can be replicated effectively. In addition to explaining essential terminology used in the following classes, you learn how to organize keyword research in a way that provides insight into the competition. This relatively simple framework can dramatically improve the targeting of your SEO activities, especially for larger organizations that may compete in several different markets simultaneously.
After introducing a framework for keyword research, the certification program dives into a step-by-step process for creating large keyword clusters and identifying keywords that yield the best results. In belarus number data this coursework, we recognized that many articles and resources talk about keyword research but don’t actually explain a repeatable, scalable process for doing it. Many articles about SEO promote hacks that might work for a particular use case, but lack step-by-step instructions. We’ve designed this course to give you a practical process that can scale as you work.
You will learn the importance of mapping keyword clusters that are the typical sales funnel customers follow from finding a solution to making a purchase. I have presented this material in workshops to large organizations and small companies alike - every marketing team that has used this process has found it valuable.
After introducing a framework for keyword research, the certification program dives into a step-by-step process for creating large keyword clusters and identifying keywords that yield the best results. In belarus number data this coursework, we recognized that many articles and resources talk about keyword research but don’t actually explain a repeatable, scalable process for doing it. Many articles about SEO promote hacks that might work for a particular use case, but lack step-by-step instructions. We’ve designed this course to give you a practical process that can scale as you work.
You will learn the importance of mapping keyword clusters that are the typical sales funnel customers follow from finding a solution to making a purchase. I have presented this material in workshops to large organizations and small companies alike - every marketing team that has used this process has found it valuable.