Customize your abandoned cart email sequence with cross-selling options to increase conversion rates.
It’s one of our favorite abandoned cart email best practices . It entices online shoppers to make another purchase and helps to recapture lost sales. In this example, Oriental Trading used an abandoned cart email.
Sweeten the offer by highlighting special offers, such as free shipping on additional items, to encourage customers to complete their purchase.
Examples of abandoned cart emails
Now that you're familiar with our 19 best practices for abandoned cart email, let's explore some great skype database examples that might inspire you.
The first comes from Amazon, which is probably one of the best at driving ecommerce conversions.
Examples of abandoned cart emails
You can't see it because we're blurry, but the email starts with the customer's name. This is a great way to personalize the email.
Amazon added a photo of the product abandoned in the cart, a clear and visible call to action for the customer to “View Cart.” While it’s not particularly creatively inspired, it gets the job done.
Next, we have an example from Wilderness Explorers .
Examples of abandoned cart emails
This is a prime example of an abandoned cart email that is well executed with humor and brand authenticity. We have a cute photo, humor in the headline, and personalization with the phrase “just for you.” Although the email is cropped, it lists the items in the shopping cart so the reader can go back and pick them up .
You might also like:
51 Catchy Email Subject Lines That Are Proven to Increase Conversions
Best Email Subject Lines: Tips on How to Create Your Own and 15 Great Examples
Frequently asked questions
Q1. Why are abandoned cart emails important for e-commerce businesses?
Abandoned cart emails help:
Recover lost sales by reminding customers that they abandoned their carts.
Increase conversion rates by encouraging online shoppers to come back and complete their transaction.
Improve customer relationships and engagement as abandoned cart reports offer an opportunity to re-engage customers.
Collect data on customer behavior and preferences
Q2. How successful are abandoned cart emails?
Abandoned cart emails are quite effective at recovering lost sales. They remind customers of their abandoned carts and encourage them to complete their purchase.
Q3. How many abandoned cart emails should I send?
Send the first email within 24 hours of cart abandonment, a follow-up email the next day, then another follow-up after three days, and a final report a week later.
Q4. How can I improve the conversion rate of abandoned cart emails?
Use abandoned cart email best practices, such as customizing your email content, including high-quality product images, offering free shipping or discounts, cross-selling, asking for feedback, and more.