Increasing automation : This means actually doing important things while routine tasks become self-performing . Artificial intelligence (AI) is also playing a growing role here.
High cost efficiency .
Purchase costs for information are saved thanks band database to search engines such as Google or transaction costs for purchases through digital payment systems such as PayPal. And digital advertising saves money through an implicit efficiency approach - you only pay for what can bring in a return.
Where does digital marketing take place?
Common media, i.e. materials/tools/methods of digital marketing are …
your own website
a company blog with regular articles, reports, expertise …
self-created eBooks, guides, white papers …
Video or audio content, including how-tos, webinars, podcasts…
attractive infographics , gifs, animations …
Online brochures for services and products …
Interactive tools such as graphics, maps, quizzes, games, parallax scrolling…
Posts on social media channels such as Twitter, Facebook, LinkedIn, Instagram …
Online PR with expertise in social networks via articles, tips, reviews…
Which elements you choose depends less on you and your preferences, but rather on the preferences of your target customers.
In the digital world, the buyer persona replaces the anonymous target group: as a character image, it bundles the relevant aspects of your desired customers. AND these aspects are answers to the core questions of every marketing campaign: Who do you want to reach, where and how?
Episode 1: What is digital marketing?
Sep 10, 2024
• 14 minutes
Episode 1: What is digital marketing?
Digitalize or Die – the podcast for marketing, sales and customer service
Digitalize or Die – the podcast for marketing, sales and customer service
Play
Terms and Methods in Digital Marketing
The core questions of who, where, how? - lead directly to the developed methods and terminology of digital marketing.
Here, in alphabetical order, are the tools you can use to design, improve or distribute digital marketing.
Compared to offline measures, digital advertising incurs far fewer costs on the supplier and buyer side.
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