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Posted: Mon Dec 23, 2024 3:59 am
Mobile campaigns and SMS usage have been increasing since 2011—and the coronavirus has accelerated that trend. During the pandemic,.
Savvy marketers and businesses were prepared. To staygned up for SMS marketing. How else could they reach their customers?
This trend has continued into 2021. Corey Epstein, founder and CIO of Voyage SMS, told MarketerHire that e-commerce businesses saw a 251x ROAS across all SMS drip marketing campaigns in January 2021.
This article explores the following text mark bahrain mobile number for sale eting statistics from recent, reliable sources:
Smartphone Statistics
Text Message Statistics
Text Marketing Statistics
Text Marketing Statistics vs. Other Marketing Channels Statistics
Text Marketing Statistics vs. Email Marketing Statistics
SMS Customer Engagement Rate Statistics
Holiday SMS Marketing Statistics
Let’s get started.
How has the proliferation of mobile phones impacted mobile marketing?
1. 97% of Americans own a mobile phone. [Pew]
According to a 2021 Pew Research Center report, U.S. mobile phone penetration has nearly doubled in 17 years. It is now just 3% away from total penetration.
2. 85% of U.S. adults own a smartphone. [Pew]
The vast majority of Americans are smartphone users. This number is nearly 10% higher than Statista's 2017 smartphone forecast.
3. 96% of Gen Z own a smartphone. [Center for Generational Dynamics]
In 2018, Gen Z had the highest smartphone penetration of any demographic, and most of them owned iPhones, not Androids.
Smartphone usage continues to rise in 2021
Source: eMarketer
4. 64% of people are spending more time on their phones due to the coronavirus pandemic. [ ZipWhip ]
In contrast, only 7% of ZipWhip respondents said they were using their phones less due to the coronavirus pandemic, with 30% saying their usage had not changed.
5. 39% due to social distancing rules. [ Twigby ]
Of the respondents in the Twigby survey who used their phones more during the pandemic, 26% spent an extra four hours a day on their phones. That’s the equivalent of one-sixth more time a day. Every day.
6. 75% of Gen Z and Millennials use their smartphones to shop online. [ Epsilon ]
Born into an age where information and instant access are right in the palm of their hands, teens and young adults don’t consider mobile shopping a foreign concept — it’s the default.
7. 54% of web traffic comes from mobile devices. [ StatCounter ]
Gen Z and Millennials aren’t the only ones shopping on mobile devices. According to StatCounter, the majority of web browsing has been done on mobile devices since June 2019. In March 2020, Google announced it would move to a mobile-first index for the entire web.
8. 45% of adults say mobile is becoming their most important shopping tool. [ GfK Shopper Study ]
In 2018, nearly half of adults said mobile was essential for shopping, up from 29% in 2017, according to GfK’s annual shopper study. That’s up more than 50% year-over-year.
Are people still texting?
9. 50% of people have texted more during the pandemic. [ ZipWhip ]
The increased reliance on mobile phones (and reduced reliance on face-to-face conversations) during the coronavirus pandemic has boosted texting use.
10. 58.7% of consumers respond to texts within five minutes. [ SimpleTexting ]
Texts get responded to quickly. Of those who responded within five minutes, less than a third responded in the first minute.
11. 50% of consumers respond to text messages within three minutes. [ EZTexting ]
It might be a mix of buzzing phones and boredom, but withdrawal seems more likely. Red notification bubbles are a cheap, legal high.
Savvy marketers and businesses were prepared. To staygned up for SMS marketing. How else could they reach their customers?
This trend has continued into 2021. Corey Epstein, founder and CIO of Voyage SMS, told MarketerHire that e-commerce businesses saw a 251x ROAS across all SMS drip marketing campaigns in January 2021.
This article explores the following text mark bahrain mobile number for sale eting statistics from recent, reliable sources:
Smartphone Statistics
Text Message Statistics
Text Marketing Statistics
Text Marketing Statistics vs. Other Marketing Channels Statistics
Text Marketing Statistics vs. Email Marketing Statistics
SMS Customer Engagement Rate Statistics
Holiday SMS Marketing Statistics
Let’s get started.
How has the proliferation of mobile phones impacted mobile marketing?
1. 97% of Americans own a mobile phone. [Pew]
According to a 2021 Pew Research Center report, U.S. mobile phone penetration has nearly doubled in 17 years. It is now just 3% away from total penetration.
2. 85% of U.S. adults own a smartphone. [Pew]
The vast majority of Americans are smartphone users. This number is nearly 10% higher than Statista's 2017 smartphone forecast.
3. 96% of Gen Z own a smartphone. [Center for Generational Dynamics]
In 2018, Gen Z had the highest smartphone penetration of any demographic, and most of them owned iPhones, not Androids.
Smartphone usage continues to rise in 2021
Source: eMarketer
4. 64% of people are spending more time on their phones due to the coronavirus pandemic. [ ZipWhip ]
In contrast, only 7% of ZipWhip respondents said they were using their phones less due to the coronavirus pandemic, with 30% saying their usage had not changed.
5. 39% due to social distancing rules. [ Twigby ]
Of the respondents in the Twigby survey who used their phones more during the pandemic, 26% spent an extra four hours a day on their phones. That’s the equivalent of one-sixth more time a day. Every day.
6. 75% of Gen Z and Millennials use their smartphones to shop online. [ Epsilon ]
Born into an age where information and instant access are right in the palm of their hands, teens and young adults don’t consider mobile shopping a foreign concept — it’s the default.
7. 54% of web traffic comes from mobile devices. [ StatCounter ]
Gen Z and Millennials aren’t the only ones shopping on mobile devices. According to StatCounter, the majority of web browsing has been done on mobile devices since June 2019. In March 2020, Google announced it would move to a mobile-first index for the entire web.
8. 45% of adults say mobile is becoming their most important shopping tool. [ GfK Shopper Study ]
In 2018, nearly half of adults said mobile was essential for shopping, up from 29% in 2017, according to GfK’s annual shopper study. That’s up more than 50% year-over-year.
Are people still texting?
9. 50% of people have texted more during the pandemic. [ ZipWhip ]
The increased reliance on mobile phones (and reduced reliance on face-to-face conversations) during the coronavirus pandemic has boosted texting use.
10. 58.7% of consumers respond to texts within five minutes. [ SimpleTexting ]
Texts get responded to quickly. Of those who responded within five minutes, less than a third responded in the first minute.
11. 50% of consumers respond to text messages within three minutes. [ EZTexting ]
It might be a mix of buzzing phones and boredom, but withdrawal seems more likely. Red notification bubbles are a cheap, legal high.