Instead of asking a potential customer to buy your product
Posted: Tue Feb 11, 2025 9:26 am
Use this call to action when offering a free or paid download, such as a lead magnet . You can also put it on your landing pages for a specific product or purpose. The link would take potential customers to the checkout, sales, or product page.
Here is an example of a call-to-action button with the phrase "Download Now."Download now
Image via Download
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3. Instant download here
Action verbs can create urgency and encourage clicks. Adding the word “immediate” to this CTA phrase will encourage the prospect to hurry up and take action.
You can also reverse it: “Download here immediately.” Alternatively, you can use another phrase to suggest urgency: “Download here now.”
Whatever you decide, consider other adjectives that can help you convey urgency and get people to click through.
4. Respond today and get…
This is an example of a cause and effect CTA. It's a powerful way to balance the equation.
It's like a transaction. I'll give you $10 and you give me a premium font. I'll give you $40,000 and you give me a car.
However, this case has far less risk than a purchase. You are asking your audience to respond to your message via lawyer database email or social platforms in order to receive something of value.
It could be an e-book, a free sample, a calculator, or a template. Just make sure it's relevant to your audience.
5. Try it now for free
Who doesn't love the word "free"? Many don't believe it, but we can overcome this obstacle with compelling copy.
you offer a test drive. The user can kick the tires, so to speak, and make a more informed decision. You are willing to let potential customers discover what you offer without paying. This also shows trust and helps establish your e-commerce business as trustworthy.
Look at how Hulu’s CTA button stands out in the email example below. By offering a one-month free trial, they’ve positioned themselves as a trusted brand that cares about customer experience.
Here is an example of a call-to-action button with the phrase "Download Now."Download now
Image via Download
You might also like
How to Create a Lead Magnet: 15 Effective Tips and Examples
How to Generate Leads from Email Marketing: 11 Ways
3. Instant download here
Action verbs can create urgency and encourage clicks. Adding the word “immediate” to this CTA phrase will encourage the prospect to hurry up and take action.
You can also reverse it: “Download here immediately.” Alternatively, you can use another phrase to suggest urgency: “Download here now.”
Whatever you decide, consider other adjectives that can help you convey urgency and get people to click through.
4. Respond today and get…
This is an example of a cause and effect CTA. It's a powerful way to balance the equation.
It's like a transaction. I'll give you $10 and you give me a premium font. I'll give you $40,000 and you give me a car.
However, this case has far less risk than a purchase. You are asking your audience to respond to your message via lawyer database email or social platforms in order to receive something of value.
It could be an e-book, a free sample, a calculator, or a template. Just make sure it's relevant to your audience.
5. Try it now for free
Who doesn't love the word "free"? Many don't believe it, but we can overcome this obstacle with compelling copy.
you offer a test drive. The user can kick the tires, so to speak, and make a more informed decision. You are willing to let potential customers discover what you offer without paying. This also shows trust and helps establish your e-commerce business as trustworthy.
Look at how Hulu’s CTA button stands out in the email example below. By offering a one-month free trial, they’ve positioned themselves as a trusted brand that cares about customer experience.