GDPR and email marketing - Element
Posted: Tue Feb 11, 2025 9:28 am
In other words:
If you collect data from prospective customers using standard industry methods, for example, you can send a query along with further web articles or content offers. This interest in prospective customers is your right as a company.
Therefore,
the legitimate interest in data usage in the GDPR adopted the overseas chinese in canada data principle of list data already existing in Germany .
Integrate the aspects of the right of withdrawal
According to the GDPR, every form that obtains the above-mentioned consent from the recipient must always contain a reference to the data subject's right of withdrawal. This is intended to maintain maximum transparency for users at all times.
In addition, every email sent must contain an unsubscribe link that gives the recipient the opportunity to actively revoke the use of their personal data with one click.
Always up to date:
GDPR and email marketing - Element 3:
Maintain a procedure register
The performance of all activities related to data protection
- including those within email marketing - must be documented in accordance with the General Data Protection Regulation .
Until now, a company's data protection officer was responsible for this.
Since 2018, the ultimate controllers themselves - i.e. the company management - have been responsible for this.
The following must be listed in the directory:
the purpose of the data processing
Categories into which data subjects and their data are divided
the data itself
recipients to whom the data is transmitted
deadlines for data deletion
measures to guarantee data security
GDPR and email marketing - Element 4:
Secure consent using a checkbox and
opt-in procedure
Point 1 already describes the need for the recipient's consent to use his or her email address. The transparency of the voluntary nature and traceability of the consent is crucial here.
If you collect data from prospective customers using standard industry methods, for example, you can send a query along with further web articles or content offers. This interest in prospective customers is your right as a company.
Therefore,
the legitimate interest in data usage in the GDPR adopted the overseas chinese in canada data principle of list data already existing in Germany .
Integrate the aspects of the right of withdrawal
According to the GDPR, every form that obtains the above-mentioned consent from the recipient must always contain a reference to the data subject's right of withdrawal. This is intended to maintain maximum transparency for users at all times.
In addition, every email sent must contain an unsubscribe link that gives the recipient the opportunity to actively revoke the use of their personal data with one click.
Always up to date:
GDPR and email marketing - Element 3:
Maintain a procedure register
The performance of all activities related to data protection
- including those within email marketing - must be documented in accordance with the General Data Protection Regulation .
Until now, a company's data protection officer was responsible for this.
Since 2018, the ultimate controllers themselves - i.e. the company management - have been responsible for this.
The following must be listed in the directory:
the purpose of the data processing
Categories into which data subjects and their data are divided
the data itself
recipients to whom the data is transmitted
deadlines for data deletion
measures to guarantee data security
GDPR and email marketing - Element 4:
Secure consent using a checkbox and
opt-in procedure
Point 1 already describes the need for the recipient's consent to use his or her email address. The transparency of the voluntary nature and traceability of the consent is crucial here.