Additional & Overhead Costs

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Solution: To overcome this roadblock, you can partner with a shipping solution such as ShiprocketX that offers you to ship with multiple couriers and the cheapest shipping rates.

Language Barriers
Businesses also find it difficult to attract customers and build a loyal base in foreign lands due to language barriers. Overlooking the importance of understanding the culture and language of your target audience and the need to implement necessary changes accordingly may lead to failure. Let us understand this with another cross border trade example. For instance, a UK based business plans to expand its trade to Spain and Russia but decides to continue with its eCommerce portal which is primarily in English. Not changing its cameroon phone number list website content to their respective languages can hinder sales as English is not the official language in these countries. Most shoppers may not be able to understand English and find it challenging to understand your product descriptions and payment terms. Thus, they are likely to refrain from shopping from your website.

Solution: Do not overlook the importance of providing information in their native language, especially if the latter is not their official language. When Coca-Cola conducted its ‘why this Kolaveri di’ campaign, they had the song sung in Turkish to connect with its potential buyers in Turkey.

When setting up a business for the global market, you need to invest in various things that you otherwise would avoid. First of all, your website needs to be revamped to accommodate the international pricing model. Different languages need to be added to ensure your buyer understands the product they are ordering. You must also have a currency converter that lets them convert the website’s price into their currency.