Timing it right : Your welcome email can easily get lost in a crowded inbox if you don’t strike while the iron is hot. Basically, this means you should send a welcome email within 24 hours of acquiring a new subscriber, because that’s when your brand is still fresh in their minds. Any later and they may end up forgetting they signed up in the first place.
Provide clear next steps : Your welcome email template should clearly communicate to your subscribers what you want them to do. Use clear, simple calls to action that are easy to understand. When doing this, try not to overwhelm your subscribers with too much information, as this can easily cause them to lose interest. Keep the body of the email to only what you need to know and save the rest for later.
Include unsubscribe links : Subscribers have the right to unsubscribe from your email list at any time, even if it’s right after they subscribe. Make it easy for them to unsubscribe by placing visible unsubscribe links. This will help you easily weed out bad leads right from the start.
Common types of welcome emails to include in your email marketing strategy
Let's take a look at some specific types of welcome emails you might want to send to your audience. Each is tailored to a different goal, and you may want to A/B test different options to see which one works best with your subscribers.
Use this welcome email to introduce yourself and your brand to email subscribers. Explain why your advertising database company exists, what you sell, and how you bring value to the table.
In many cases, welcome email examples often include a welcome gift you advertised on the sign-up form. Perhaps you advertised a free checklist or cheat sheet in exchange for a subscription.
Custom introduction Welcome email
In that case, make sure the free download is included with the welcome email.
Special offer/discount welcome email
These types of welcome email examples are common among e-commerce businesses. Right at the beginning, you offer a special discount or other type of savings.
For example, in the welcome email example below, cocktail brand Three Spirit starts by offering an attractive 10% discount on a new subscriber’s first order. This immediately grabs the recipient’s attention and encourages them to make their first purchase.