Adapt to your target audience's behavior and interests

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Rather than sending the same content to everyone, email marketing allows you to deliver messages to targeted users by adjusting the content and frequency of delivery to suit each user's interests at the time , so more users can read your messages.



For example, by changing the content based on "age," "gender," "area of ​​residence," etc., you can deepen trust and encourage conversions at the time when users' interest is highest .



In addition, by setting up scenarios using an email distribution tool, such as "sending a thank you for downloading and an announcement about an upcoming seminar" after the materials are argentina telegram data downloaded, or "sending a thank you for participating and a URL for the seminar materials" after the seminar ends, you can automatically send emails that match the behavior of your potential customers .



Furthermore, you can narrow down your target even further and send emails by combining attributes , such as "Women x 20s-30s x Tokyo" or "Women x number of visitors in the past month."

By delivering targeted information tailored to users' hobbies and interests, users will feel that the information was sent specially to them, which will increase the email open rate and improve marketing effectiveness.

Send the right emails to your potential customers when they need them.

Disadvantages of Email Marketing

In contrast to the advantages, we will introduce the disadvantages of email marketing .

The main disadvantages of email marketing are:

It takes time and effort to consider and create email content
Mid- to long-term operation is required
It may be recognized as spam


It takes time and effort to consider and create email content
The downside of email marketing is that it requires a lot of effort to create content .



It is necessary to come up with scenarios and content that correspond to each potential customer's status and purchasing intent , but continually creating compelling content can be a burden.

Also, the more scenarios there are, the more content is needed, and it becomes necessary to come up with ways to avoid running out of material.

Follow-up emails and scenario emails are automatically sent once the text of the email has been decided, but the content of the emails needs to be regularly revised to maintain and improve their effectiveness.



When creating content, starting from a blank slate can be a very daunting task, so it's a good idea to refer to numbers such as email open rates obtained from email marketing, surveys, and the opinions of people in charge .



It is also efficient to create a content production team and set aside time to create content .