This concerns data about:
Ethnic background or race
Political preferences
Religious or philosophical beliefs
Trade union membership
Health
Sexual orientation and sex life
Many marketers think they can stay away from this kind of information. But think of simple examples like a smartphone that tracks your sleep pattern, a pedometer on your smartwatch , an app that tracks your calorie consumption and makes health recommendations based on that.
These are all special personal data. So always guatemala phone number check carefully which data you manage and whether parts of it fall under this subcategory.
Examples of exceptions:
Using sensitive data is allowed if someone makes it public themselves. For example: a clear political statement on Facebook.
If it is necessary in the context of an employment relationship or social security. For example: keeping track of an employee's sick leave.
If you want to become a member or are part of a political or religious organization. For example: if you are a member of a political party. This party may then store your contact details.
If there is a life-threatening situation. For example: if you need blood after an accident, your doctor can provide the required blood group.
Facebook Privacy
Seize your opportunities with these 5 tips & tricks
1. Interact with your customer
The consumer is in charge: an Identity Management System with a MyPage/personal page where consumers can manage their own data is a valuable addition. An accessible way to interact with your customer and collect data step by step.
2. Do you need consent: yes or no?
When using personal data, always check whether you need consent – see the consent chart later in the article – and whether you have asked for and stored that consent. This will reduce the chance of offending the customer.