Can you share a little bit about what
Posted: Wed Feb 12, 2025 6:23 am
After observing from afar, we wanted to learn more about Reply.io’s approach to ABM on LinkedIn. So we sat down with their senior marketing manager, and sales dev team lead, Rimma Stynik, and fired off our most burning questions. Question 1: Reply.io is and how it came about? And, about yourself? Reply is a SaaS platform that helps businesses around the world automate their sales communication across different channels while keeping it personal.
We’ve built our product with salespeople in mind, to help them close new zealand cell phone number list more deals, faster without a need to navigate dozens of different tools. With Reply, they get a unified platform that covers the most essential aspects of the sales process, from researching your prospects to building effective conversations using a mi of automated and manual touchpoints. As for me, I’ve been with Reply for almost 3 years, leading our sales development team.
This means I am directly responsible for any lead generation activity, from outbound sales prospecting to inbound tactics like account-based marketing. Question 2: How does Reply.io help account-based marketing? And, how important is data enrichment? As mentioned above, Reply is a pretty universal sales engagement tool, meaning that it can help you with many tasks at different stages of the sales and marketing process.
We’ve built our product with salespeople in mind, to help them close new zealand cell phone number list more deals, faster without a need to navigate dozens of different tools. With Reply, they get a unified platform that covers the most essential aspects of the sales process, from researching your prospects to building effective conversations using a mi of automated and manual touchpoints. As for me, I’ve been with Reply for almost 3 years, leading our sales development team.
This means I am directly responsible for any lead generation activity, from outbound sales prospecting to inbound tactics like account-based marketing. Question 2: How does Reply.io help account-based marketing? And, how important is data enrichment? As mentioned above, Reply is a pretty universal sales engagement tool, meaning that it can help you with many tasks at different stages of the sales and marketing process.