Your email copywriting will engage your audience
Posted: Wed Feb 12, 2025 6:33 am
Email marketing copywriting, if done right, can become the lifeblood of your business
Some business owners consider their subscriber list their most valuable asset. It's a way to enter the lives and homes of their target audience and convince them to convert.
When you’re a skilled email copywriter, you can profit from every email you send, whether you’re educating your audience or announcing a product launch. It’s all about building trust from the start and making good use of your subscribers’ time.
Pro Tip : After you write an email to your subscribers, let it sit for 24 hours. Then , go back and read it. You’ll come investor database at the email with fresh eyes, allowing you to be more critical of your work.
Plus, you'll be more likely to spot the insidious grammatical and spelling errors that creep into the work of even the best copywriters. Even professional copywriters should always perform a grammar check on their work before sending it to a client.
Email copywriting best practices
Drive conversions, and build lasting relationships only when done right.
Here are some basic best practices to follow if you want your email marketing strategy to bear real fruit:
1. Avoid spam trigger phrases
Even the perfect email copywriting can end up in your recipient's spam folder. Why?
Most email service providers (ESPs) use complex algorithms to filter out spam; certain words can trigger these filters.
These spam trigger words can make your email appear to contain unwanted or malicious content, even if it isn't.
To prevent this, avoid phrases like:
Free (especially in subjects)
Limited offer
Winner
Click here
Congratulations
Guaranteed
2. Mobile optimization
A great email that doesn’t respond on mobile can be worse than a poor quality email that does. This is especially damaging as the number of smartphone users worldwide is expected to grow by 1.5 billion to reach 6.4 billion users by 2029.
To connect with this audience, optimizing your email marketing copywriting for mobile devices is a no-brainer.
Here's what you should do:
Keep subject lines short (around 40 characters) to avoid clipping on mobile screens.
Write short, concise paragraphs that are easy to read.
Use bullets and subheadings to break up your text.
Use a font size of at least 14 pixels for the main text.
3. Don't use all the caps
The last thing you want is for readers to feel like you're yelling at them.
While it may be tempting, using all caps in your email newsletter subject lines or body copy can be off-putting. It can also trigger spam filters and make your email look unprofessional.
Instead of capital letters, use bold or italics to emphasize important points. You can also highlight key phrases with different colors.
4. Maintain a consistent tone
Imagine you're chatting and laughing with a friend when they suddenly switch to a harsh, hostile tone. The sudden change can confuse you, break your trust, and possibly even drive you away.
Similarly, maintaining a consistent tone in communication helps build trust and improves audience engagement.
Some business owners consider their subscriber list their most valuable asset. It's a way to enter the lives and homes of their target audience and convince them to convert.
When you’re a skilled email copywriter, you can profit from every email you send, whether you’re educating your audience or announcing a product launch. It’s all about building trust from the start and making good use of your subscribers’ time.
Pro Tip : After you write an email to your subscribers, let it sit for 24 hours. Then , go back and read it. You’ll come investor database at the email with fresh eyes, allowing you to be more critical of your work.
Plus, you'll be more likely to spot the insidious grammatical and spelling errors that creep into the work of even the best copywriters. Even professional copywriters should always perform a grammar check on their work before sending it to a client.
Email copywriting best practices
Drive conversions, and build lasting relationships only when done right.
Here are some basic best practices to follow if you want your email marketing strategy to bear real fruit:
1. Avoid spam trigger phrases
Even the perfect email copywriting can end up in your recipient's spam folder. Why?
Most email service providers (ESPs) use complex algorithms to filter out spam; certain words can trigger these filters.
These spam trigger words can make your email appear to contain unwanted or malicious content, even if it isn't.
To prevent this, avoid phrases like:
Free (especially in subjects)
Limited offer
Winner
Click here
Congratulations
Guaranteed
2. Mobile optimization
A great email that doesn’t respond on mobile can be worse than a poor quality email that does. This is especially damaging as the number of smartphone users worldwide is expected to grow by 1.5 billion to reach 6.4 billion users by 2029.
To connect with this audience, optimizing your email marketing copywriting for mobile devices is a no-brainer.
Here's what you should do:
Keep subject lines short (around 40 characters) to avoid clipping on mobile screens.
Write short, concise paragraphs that are easy to read.
Use bullets and subheadings to break up your text.
Use a font size of at least 14 pixels for the main text.
3. Don't use all the caps
The last thing you want is for readers to feel like you're yelling at them.
While it may be tempting, using all caps in your email newsletter subject lines or body copy can be off-putting. It can also trigger spam filters and make your email look unprofessional.
Instead of capital letters, use bold or italics to emphasize important points. You can also highlight key phrases with different colors.
4. Maintain a consistent tone
Imagine you're chatting and laughing with a friend when they suddenly switch to a harsh, hostile tone. The sudden change can confuse you, break your trust, and possibly even drive you away.
Similarly, maintaining a consistent tone in communication helps build trust and improves audience engagement.