Can I strengthen my employer brand with the confirmation of receipt?
Posted: Wed Feb 12, 2025 7:07 am
However, it is much more difficult to achieve a positive effect on applicants through a great confirmation of receipt. However, we can read here how this can be possible.
To answer the question straight away: Yes, you can add value to your employer brand with a well-written and carefully worded confirmation of receipt. If you also consider that you can reach every applicant with this and that this usually requires no additional effort, as long as the confirmation of receipt is sent automatically, then it is negligent to use a run-of-the-mill answer.
But it can also be done differently. If I really put myself in the applicant's shoes, I will find many things relatively quickly that can make sense in an acknowledgement of receipt. At the same time, there are certainly other topics that I would like to convey as an employer, which could also be a useful addition. We will read below what these could be in concrete terms.
5 tips for a really good confirmation of receipt for applications
1. Personal contact:
Confirmations of receipt often seem bureaucratic and impersonal canada telegram data You can change this by personalizing the email and adding a personal contact who will briefly introduce themselves, preferably with a small photo. This way you can establish a more personal contact with the applicant.
2. Next Steps:
After applying, applicants naturally want to know how the process continues. Even if you have already described the process on the website, it makes sense to briefly outline the next steps. You will receive feedback within the next x days or weeks. This is followed by x personal interviews, telephone interviews, online tests, assessment centers, etc.
It is also highly recommended to show the entire process timeline again. Something like this: The entire selection process will take about 3-4 weeks until, in the best case scenario, you receive a contract offer from us.
3. Brand message :
Why does an acknowledgement of receipt have to sound the same for every company? Use the language that you use in your advertising messages. Think about how you would phrase the acknowledgement of receipt if you wanted to say to the applicant personally: Thank you for applying! You will see that the email suddenly sounds much more like your company.
4. FAQ:
There are recurring questions that employers can anticipate and put directly into an FAQ. The term stands for "frequently asked questions". Examples of these are: When can I ask about the status of my application? Data has changed - how can I change it? How long do I have to wait for my response? Etc. It doesn't matter whether you have already mentioned the information at an earlier point in time. It's better to say too much than too little.
5. Target group specification :
Use the confirmation of receipt to address your various target groups differently. Someone who is applying to you for an apprenticeship will certainly have different questions and expectations than someone who is applying to you as a sales director. Therefore, it makes a lot of sense to address them differently here.
Conclusion
There is no such thing as a perfect confirmation of receipt that is suitable for all situations, employers or applicants. This is precisely why you should take the time to create a set of different confirmations of receipt that are tailored to your own needs and the needs of your respective target group. This way you can use a channel that is usually filled with meaningless, run-of-the-mill messages and turn it into communication that can create a positive brand experience.
To answer the question straight away: Yes, you can add value to your employer brand with a well-written and carefully worded confirmation of receipt. If you also consider that you can reach every applicant with this and that this usually requires no additional effort, as long as the confirmation of receipt is sent automatically, then it is negligent to use a run-of-the-mill answer.
But it can also be done differently. If I really put myself in the applicant's shoes, I will find many things relatively quickly that can make sense in an acknowledgement of receipt. At the same time, there are certainly other topics that I would like to convey as an employer, which could also be a useful addition. We will read below what these could be in concrete terms.
5 tips for a really good confirmation of receipt for applications
1. Personal contact:
Confirmations of receipt often seem bureaucratic and impersonal canada telegram data You can change this by personalizing the email and adding a personal contact who will briefly introduce themselves, preferably with a small photo. This way you can establish a more personal contact with the applicant.
2. Next Steps:
After applying, applicants naturally want to know how the process continues. Even if you have already described the process on the website, it makes sense to briefly outline the next steps. You will receive feedback within the next x days or weeks. This is followed by x personal interviews, telephone interviews, online tests, assessment centers, etc.
It is also highly recommended to show the entire process timeline again. Something like this: The entire selection process will take about 3-4 weeks until, in the best case scenario, you receive a contract offer from us.
3. Brand message :
Why does an acknowledgement of receipt have to sound the same for every company? Use the language that you use in your advertising messages. Think about how you would phrase the acknowledgement of receipt if you wanted to say to the applicant personally: Thank you for applying! You will see that the email suddenly sounds much more like your company.
4. FAQ:
There are recurring questions that employers can anticipate and put directly into an FAQ. The term stands for "frequently asked questions". Examples of these are: When can I ask about the status of my application? Data has changed - how can I change it? How long do I have to wait for my response? Etc. It doesn't matter whether you have already mentioned the information at an earlier point in time. It's better to say too much than too little.
5. Target group specification :
Use the confirmation of receipt to address your various target groups differently. Someone who is applying to you for an apprenticeship will certainly have different questions and expectations than someone who is applying to you as a sales director. Therefore, it makes a lot of sense to address them differently here.
Conclusion
There is no such thing as a perfect confirmation of receipt that is suitable for all situations, employers or applicants. This is precisely why you should take the time to create a set of different confirmations of receipt that are tailored to your own needs and the needs of your respective target group. This way you can use a channel that is usually filled with meaningless, run-of-the-mill messages and turn it into communication that can create a positive brand experience.