Just as your physical store should be welcoming, clean, and informative, your website should reflect the professionalism and credibility of your brand. Oh, and it should be easy for shoppers to quickly find what they're looking for.
For example, Penn Tool Co. incorporates a search bar at the top of their home page so users can seamlessly search through their extensive catalog of power tools. They also incorporate a navigation menu to guide users to the most popular pages on their site.
bar for easy site navigation
(Image source )
user experience, resulting in users staying on your site longer. And the longer users stay on your site, the more likely they are to make a purchase.
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Oh, and let’s not forget that more than half of the world’s internet traffic comes from mobile devices. That means a significant portion of your potential customers are likely to be interacting with your business for the first time on their phones or tablets.
So, making sure your website is mobile-friendly can also improve user experience , reducing bounce rates, driving higher engagement, and ultimately more conversions. Fortunately, most content management systems (CMS) offer mobile-friendly themes. But it doesn’t hurt to check your website’s compatibility with Google Search Console .
2. Create landing pages for each industry you serve
To effectively target different industries, create specific landing pages tailored to their specific needs and interests.