I’ve been working in marketing for over 20 years, but I’ve been online for even longer. As a kid, I spent 10 hours a day on message boards and online video games.
The internet was basically my life.
Yet when I started my marketing career in 2003, the internet had little to do with my job. I worked at a traditional agency with clients like Xerox and Aetna, and we were primarily analog. Marketing campaigns were typically direct mail, supplemented by TV, radio, and telemarketing.
It may sound ridiculous now, but at the time, digital marketing was a thing.
That job gave me a unique perspective on the impact of th numeros telefonicos de brasil e internet on marketing. I saw the industry before the digital transformation, and when I started my own company in 2010, I saw the industry after.
Or more accurately, the aftershocks.
Marketing is still dealing with those aftershocks. When brands go online, it upends a complex web of industry norms, and we don’t have new norms. Instead, we’re in
Inside a (mostly) analog agency circa 2003
I work in marketing, and I’ve done direct mail marketing. If you think this isn’t relevant, don’t worry.
These were direct response campaigns, and they’re still everywhere today. Every clickable digital promotion, from banner ads or Facebook ads to email marketing, is also direct response marketing.
The difference is that direct mail takes time to develop. vs. . The Internet didn’t change everything.