What is Pinterest - Attract web traffic
Posted: Thu Feb 13, 2025 4:28 am
They are ideal for explaining and also for providing information on a specific topic.
Advantages of using Pinterest if you are a company
There are multiple reasons why companies should use this social network to take advantage of their marketing strategy.
Below I list some of the main advantages of using it for companies:
Drive traffic to the website.
Expand the reach of publications.
Use it as a search engine.
Increase brand awareness.
Find out what your target audience likes best.
Take advantage of the long life of the pins.
Humanize the brand.
Let's go into more detail about each of these advantages.
1.- Direct traffic to the website
One of the main advantages of this social network for your company is the ability to generate a large amount of traffic to your website .
People who see an image (pin) and click on it, when chile phone number list linked to a URL on your website or blog, end up visiting your pages and articles.
Please note that all content on your website can be pinned to the platform.
And it works not only for e-commerce sites or marketplaces with their products, but for any company.
You can share blog posts, images of the services you offer, and even frequently asked questions from your customers.
If you look at the following example, the psychologists' account uses one of its boards to collect frequently asked questions, and each of them redirects to a page on its website where it expands on the information on the pins on this board.
It is a way of positioning itself as a leading brand in the sector.
2.- Expand the scope of publications
As I said, Pinterest has around 250 million monthly active users , which means it has a huge audience to share your content with, so why not leverage this audience to do business?
As with other social platforms, creating your own online community will take time unless you are a multinational with a high level of brand awareness in the market.
Expand your reach and be consistent with your strategy.
Advantages of using Pinterest if you are a company
There are multiple reasons why companies should use this social network to take advantage of their marketing strategy.
Below I list some of the main advantages of using it for companies:
Drive traffic to the website.
Expand the reach of publications.
Use it as a search engine.
Increase brand awareness.
Find out what your target audience likes best.
Take advantage of the long life of the pins.
Humanize the brand.
Let's go into more detail about each of these advantages.
1.- Direct traffic to the website
One of the main advantages of this social network for your company is the ability to generate a large amount of traffic to your website .
People who see an image (pin) and click on it, when chile phone number list linked to a URL on your website or blog, end up visiting your pages and articles.
Please note that all content on your website can be pinned to the platform.
And it works not only for e-commerce sites or marketplaces with their products, but for any company.
You can share blog posts, images of the services you offer, and even frequently asked questions from your customers.
If you look at the following example, the psychologists' account uses one of its boards to collect frequently asked questions, and each of them redirects to a page on its website where it expands on the information on the pins on this board.
It is a way of positioning itself as a leading brand in the sector.
2.- Expand the scope of publications
As I said, Pinterest has around 250 million monthly active users , which means it has a huge audience to share your content with, so why not leverage this audience to do business?
As with other social platforms, creating your own online community will take time unless you are a multinational with a high level of brand awareness in the market.
Expand your reach and be consistent with your strategy.