Knowledge sharing in agile scrum
Posted: Mon Dec 23, 2024 4:19 am
In order to be able to digitalize optimally in an organization, sharing specialist knowledge is of great importance. A situation that I often encounter as a data analyst is that we still often think and work in 'silos' or channels within companies. This means that the employees in the company are divided into specific products or services. These silos, with all the necessary specializations, serve the customer as optimally as possible. However, knowledge exchange between silos takes place far too little. In this article I try to propose a solution to improve this.
Optimization per channel: the benefits
The advantage of working in silos is that you create specializations within each channel. A specialist team knows its product and customer base inside and out. Every point within the channel has been examined and optimized for the best customer experience in campaigns, searches, emails, social and/or on the website. But do customers also see these channels as separate entrances, or do they see one company and do they seek contact via the channels of their preference?
In today's business operations and their digital transformation, many companies opt for an agile or scrum approach. A scrum team is responsible for its own part of the customer journey and does not pay attention to other scrum teams. The mutual sharing of knowledge between these specialist teams takes place via chapters . A chapter is the collection of specialists within a certain area. They share best practices and knowledge about their specialism, outside of the regular scrum meetings. This means that online marketers share their knowledge from their scrum team with other online marketers from other teams. This ensures that knowledge is safeguarded and the best solutions are implemented directly in the organization. The tasks of the own scrum guatemala whatsapp number team always take priority over the exchange of knowledge with teams with a different specialization.
silo thinking
Customer journey
In essence, the scrum methodology works the same as channel responsibility. The big difference with traditional channel division is that with scrum, the journey as a whole is already considered, while channel division looks more at products. After all, this is also how customers use the website.
Knowledge transfer leads to higher ROI
The great power of specializations within a team lies in the possibility to share this knowledge outside of that team. Two examples where it can be improved:
Two different teams work on product launches for their own category. Specific campaign segments that work very well for product A are not reused for product B.
Team B uses an algorithm that predicts the best time to send an email. Team A also launches an email campaign, but determines the sending time based on gut feeling.
In the above examples, knowledge transfer between team A and team B could have significantly improved the ROI of the campaigns. It is therefore important to safeguard this properly.
Optimization per channel: the benefits
The advantage of working in silos is that you create specializations within each channel. A specialist team knows its product and customer base inside and out. Every point within the channel has been examined and optimized for the best customer experience in campaigns, searches, emails, social and/or on the website. But do customers also see these channels as separate entrances, or do they see one company and do they seek contact via the channels of their preference?
In today's business operations and their digital transformation, many companies opt for an agile or scrum approach. A scrum team is responsible for its own part of the customer journey and does not pay attention to other scrum teams. The mutual sharing of knowledge between these specialist teams takes place via chapters . A chapter is the collection of specialists within a certain area. They share best practices and knowledge about their specialism, outside of the regular scrum meetings. This means that online marketers share their knowledge from their scrum team with other online marketers from other teams. This ensures that knowledge is safeguarded and the best solutions are implemented directly in the organization. The tasks of the own scrum guatemala whatsapp number team always take priority over the exchange of knowledge with teams with a different specialization.
silo thinking
Customer journey
In essence, the scrum methodology works the same as channel responsibility. The big difference with traditional channel division is that with scrum, the journey as a whole is already considered, while channel division looks more at products. After all, this is also how customers use the website.
Knowledge transfer leads to higher ROI
The great power of specializations within a team lies in the possibility to share this knowledge outside of that team. Two examples where it can be improved:
Two different teams work on product launches for their own category. Specific campaign segments that work very well for product A are not reused for product B.
Team B uses an algorithm that predicts the best time to send an email. Team A also launches an email campaign, but determines the sending time based on gut feeling.
In the above examples, knowledge transfer between team A and team B could have significantly improved the ROI of the campaigns. It is therefore important to safeguard this properly.