Pinterest Smart Feed
Posted: Thu Feb 13, 2025 5:40 am
How to use Pinterest and the function of its algorithm
With over 175 billion pins on 3 billion boards, Pinterest doesn't exactly have a content problem.
To handle these numbers, it relies on several layers of algorithms that help the app decide what users want to see.
There are three main areas where the Pinterest algorithm comes into play:
This is the content shown to the user when they log into their Pinterest account.
The following feed: This tab includes the chronologically ordered set of pins from the users that the user follows.
Pinterest Searches: This is where results appear when a user el salvador phone number list searches for a keyword or phrase.
While there are SEO best practices and guidelines that can help your content rank as high as possible on Pinterest, there are also certain nuances to keep in mind when it comes to optimizing your presence on this social network.
1.- Pinterest's smart feed
As a starting point, the Pinterest Smart Feed represents your most valuable asset.
Pinterest knows that users who have a goal in mind are likely to switch to search mode as soon as they enter the app.
But he also knows that for many users, Pinterest is a destination in itself.
With this group of users in mind, the smart feed aims to offer a mix of pins designed to capture users' interest and, hopefully, generate engagement.
With over 175 billion pins on 3 billion boards, Pinterest doesn't exactly have a content problem.
To handle these numbers, it relies on several layers of algorithms that help the app decide what users want to see.
There are three main areas where the Pinterest algorithm comes into play:
This is the content shown to the user when they log into their Pinterest account.
The following feed: This tab includes the chronologically ordered set of pins from the users that the user follows.
Pinterest Searches: This is where results appear when a user el salvador phone number list searches for a keyword or phrase.
While there are SEO best practices and guidelines that can help your content rank as high as possible on Pinterest, there are also certain nuances to keep in mind when it comes to optimizing your presence on this social network.
1.- Pinterest's smart feed
As a starting point, the Pinterest Smart Feed represents your most valuable asset.
Pinterest knows that users who have a goal in mind are likely to switch to search mode as soon as they enter the app.
But he also knows that for many users, Pinterest is a destination in itself.
With this group of users in mind, the smart feed aims to offer a mix of pins designed to capture users' interest and, hopefully, generate engagement.