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You may not be able to

Posted: Mon Dec 23, 2024 4:20 am
by anikaakhi
You can also add other direct contact details - like phone, address, email, Twitter, and IM platforms.

8. Pin relevant content to your featured work section.
Feature relevant posts, articles, photos, and links directly on your profile to highlight the work you’re most proud of. Pinning LinkedIn’s popular posts is also a common tactic.

Make sure any work you feature highlights your core offering as a freelancer. Before adding a featured work, ask yourself, “Does this reinforce my message and move clients closer to me in the buying process?” Yes, you do need a marketing strategy, including an ideal sales funnel.

9. Show your personality in your About section.
Your About section is your LinkedIn summary. It’s prime real estate, especially for freelancers.

Van de Stadt says the About section should showcase the freelancer’s personality and highlight relevant skills and abilities so that you
Think of it as a cover letter for all freelance opportunities, where you can highlight…

Your most sought-after skills
Your most valued experiences
The tools and marketing channels you’re most comfortable using
Anything that’s not apparent from your work history
“I’m just looking for anything that will give me a deeper insight into the profile,” Van de Stadt says.

“I’m just looking for anything that will give me a deeper insight into the profile.”

Still, leave readers wanting to know more, and “avoid the temptation to turn the About section into a biography,” Mmeje says. “We live in a digital world, and people have a short attention span.”

10. Complete your experience section.

The Experience section of LinkedIn is the most resume-like section, and it can be a hassle to fill out.

It’s especially hard for freelancers to know what to include, since they often have to sign nondisclosure agreements, van de Stadt says.

But whatever you do, don’t just type in your past and current job titles and company names and move on.

Use descriptions to talk about specific projects you’ve led b mobile number and the results you produced. Position the results based on the business outcomes of each new job.

share exact numbers, but many NDAs will allow you to share percentages. Think “increased lead generation by 50% in six months” rather than “brought in 100 new leads in six months.”

In the experience section, you can also show examples of your best work.

Attach media content (such as images and links to your portfolio website or Slideshare) so clients can imagine how much better their lives would be if they hired you. You can even include short testimonials from previous clients.

11. Add your education.
This one’s easy. Fill out each form field. What schools did you go to? What degrees did you earn?

It helps to optimize your profile for LinkedIn searches — but employers are less likely to ask about your education, especially if you’ve been working for a while.

“I care more about what [freelancers] have experienced since they graduated,” says van der Stadt. “If we’re looking for experts in the field, then experience is what’s most important. Not the theory behind it.”

“If we’re looking for experts in the field, then