Collect monthly statistics

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Compare your performance against your competitors.

Identify your achievements from past months and add them to your social strategy.

Define the ratio for the next month of educational/entertainment content or product content.

Research upcoming events and news that can help promote your product.


Before starting any social media activity, you need to be clear about which metrics you are going to track to evaluate your work.

If you are entering a new market, think about hungary phone number list how you will measure your efforts to increase brand awareness.

The number of sales is not important at this stage.

Once you have defined a set of metrics, you should monitor them regularly.

Think about what tools you will use to detect trends.

Instead of checking your accounts once and forgetting, monitor them monthly to measure your progress.

Analyze your social competitors' strategies
If you think you need expensive tools to understand your competitors' social strategies, you're wrong.