Other channels.
Posted: Mon Dec 23, 2024 4:21 am
Portnoy’s segment alone has been viewed more than 400,000 times on Twitter. )
These conversations, however, are just one of the many ways Mayor Suarez uses Twitter. He also uses Bitcoin, retweets job postings and letters from tourists, and shows off his comedic talents.
He even began promoting a line of “How can I help?” T-shirts on Twitter, which he calls “J Curve Moments,” following his popular “How can I help?” tweet. The T-shirts are now appearing in his top tweets and Twitter profile; proceeds will be donated to a local tech magnet high school.
One-on-one conversations
The mayor doesn’t just chat on Twitter and in video cafes; he can also have personal conversations.
“I’m going to Miami in two weeks to have coffee with him,” Goetz said when we spoke in early February.
Francischetti also commented on Mayor Suarez’s communication skills.
“If you contact him, he’ll get back to you,” he said. “I tried to reach out to [other mayors] a few times…but never got a response.”
Cross-promote with local entrepreneurs
Obviously, Mayor Suarez does this with his #CafecitoTalks — he promotes them, his guests promote them — but it’s about more than that.
He’s already partnered with Franceschetti’s Eight Sleep on two ventures, and Franceschetti has been living in Miami for less than a year.
One is a physical location: the Eight Sleep Suite at the Hyde Hotel in Midtown Miami, which features Eight Sleep’s signature Pod smart mattress, which automatically heats, cools and tracks your biometrics.
Franceschetti says Mayor Suarez is always looking for collaborations to be “win-win,” and this one fits that bill: It reinforces Miami’s tech appeal and sparks interest in Eight Sleep’s products.
The other? Discounts on Eight Sleep mattresses for entrepreneurs who just moved to Miami.
It’s an incentive to move to Miami, and it’s also an incentive to buy products from Eight Sleep. Win-win.
Outdoor
Like, away from home. This billboard was recently spotted in San Francisco:
Full disclosure: The mayor didn’t actually buy the billboard, according to his office. (He prefers organic marketing channels over paid ones.) It was bought by an as-yet-unnamed fan, and the featured tweet is nowhere to be found on Twitter.
But the offer is real.
YouTube
It’s a nascent channel for the mayor—he has just over 200 subscribers so far, and his channel only started posting content three weeks ago—but it’s become a natural second home for his #CafecitoTalks.
These include earned media (remember those trending stories?), verified Instagram (he actually has more followers there than on Twitter)—and word of mouth so strong it deserves its own section.
Turning transplants into brand evangelists
As the mysterious billboard above shows, Miami residents want to bahamas phone number promote their city. At least one of them is willing to pay to promote Miami in more established tech hubs.
Others are spreading the good word about Miami among their personal and professional networks.
“I invited all my friends,” Franceschetti said. “I said, ‘Look, come and see. See what kind of life you can have…and what great tech people you’ll be around.’”
To outsiders, it can seem like every business leader who moves to Miami becomes a brand ambassador for the city — and Goetz thinks there’s some truth to that.
“It’s influencer marketing,” she said. In this case, the influencers are just venture capitalists and founders; Mayor Suarez has built influencer-like partnerships with them.
Or maybe living in Miami makes them natural brand ambassadors. Cities “are like social media — there’s a built-in viral loop,” Goetz said. “I want my friends to come to Miami because it makes Miami better.”
“I want my friends to
These conversations, however, are just one of the many ways Mayor Suarez uses Twitter. He also uses Bitcoin, retweets job postings and letters from tourists, and shows off his comedic talents.
He even began promoting a line of “How can I help?” T-shirts on Twitter, which he calls “J Curve Moments,” following his popular “How can I help?” tweet. The T-shirts are now appearing in his top tweets and Twitter profile; proceeds will be donated to a local tech magnet high school.
One-on-one conversations
The mayor doesn’t just chat on Twitter and in video cafes; he can also have personal conversations.
“I’m going to Miami in two weeks to have coffee with him,” Goetz said when we spoke in early February.
Francischetti also commented on Mayor Suarez’s communication skills.
“If you contact him, he’ll get back to you,” he said. “I tried to reach out to [other mayors] a few times…but never got a response.”
Cross-promote with local entrepreneurs
Obviously, Mayor Suarez does this with his #CafecitoTalks — he promotes them, his guests promote them — but it’s about more than that.
He’s already partnered with Franceschetti’s Eight Sleep on two ventures, and Franceschetti has been living in Miami for less than a year.
One is a physical location: the Eight Sleep Suite at the Hyde Hotel in Midtown Miami, which features Eight Sleep’s signature Pod smart mattress, which automatically heats, cools and tracks your biometrics.
Franceschetti says Mayor Suarez is always looking for collaborations to be “win-win,” and this one fits that bill: It reinforces Miami’s tech appeal and sparks interest in Eight Sleep’s products.
The other? Discounts on Eight Sleep mattresses for entrepreneurs who just moved to Miami.
It’s an incentive to move to Miami, and it’s also an incentive to buy products from Eight Sleep. Win-win.
Outdoor
Like, away from home. This billboard was recently spotted in San Francisco:
Full disclosure: The mayor didn’t actually buy the billboard, according to his office. (He prefers organic marketing channels over paid ones.) It was bought by an as-yet-unnamed fan, and the featured tweet is nowhere to be found on Twitter.
But the offer is real.
YouTube
It’s a nascent channel for the mayor—he has just over 200 subscribers so far, and his channel only started posting content three weeks ago—but it’s become a natural second home for his #CafecitoTalks.
These include earned media (remember those trending stories?), verified Instagram (he actually has more followers there than on Twitter)—and word of mouth so strong it deserves its own section.
Turning transplants into brand evangelists
As the mysterious billboard above shows, Miami residents want to bahamas phone number promote their city. At least one of them is willing to pay to promote Miami in more established tech hubs.
Others are spreading the good word about Miami among their personal and professional networks.
“I invited all my friends,” Franceschetti said. “I said, ‘Look, come and see. See what kind of life you can have…and what great tech people you’ll be around.’”
To outsiders, it can seem like every business leader who moves to Miami becomes a brand ambassador for the city — and Goetz thinks there’s some truth to that.
“It’s influencer marketing,” she said. In this case, the influencers are just venture capitalists and founders; Mayor Suarez has built influencer-like partnerships with them.
Or maybe living in Miami makes them natural brand ambassadors. Cities “are like social media — there’s a built-in viral loop,” Goetz said. “I want my friends to come to Miami because it makes Miami better.”
“I want my friends to