“We try to go above and beyond for our customers within whatever aspect we can…We will try to do anything to make sure that the customer has the best experience possible, because at the end of the day, that’s what keeps people coming back. And that’s what keeps them wanting to be a part of your journey.”
—Melanie Corrigan, Director of Ecommerce and Marketing at BIOHM Health
To prioritize customer success and a better understanding of their products and services, the BIOHM team decided to get active on social media and share more about what they do. Through education efforts and an ambassador program that’s open to everyone, they can meet customer expectations and inform shoppers about the products they’re purchasing.
Instagram & education
Melanie worked hard to france phone number list create a brand presence for BIOHM on social media that’s relatable and authentic. With over 50,000 followers on Instagram, their strategy focuses on easy to digest content that empowers their customers to use their products and make lifestyle changes to assist with gut health. Part of that content includes education efforts, so that people understand the importance of the products they’re using.
“We have a lot of science and it’s really hard to follow. So, it was trying to build a strategy on social to educate people at the level that they can understand. It doesn’t make sense if we’re going on there talking about all these terms, and species, and fungus levels and bacteria levels, and people are like, I don’t know what this is…So, we try to make it really relatable.”
—Melanie Corrigan, Director of Ecommerce and Marketing at BIOHM Health
Ambassador program
BIOHM built an ambassador program as part of their social media strategy, improving customer satisfaction and trust by showing real people who use BIOHM products in their daily lives. It made their business more approachable and gave customers an incentive to share the products they like with their friends and family.