Ultimately, Benji Hyam,
Posted: Mon Dec 23, 2024 4:24 am
You should avoid hiring “okay” employees, says CMO Udi Ledergor.
“I don’t hire anyone unless I desperately need them,” (Dave Gerhardt) tells TechCrunch. “I want every new hire to bring a skill to the team that we don’t already have.”
While Ledergor admits there are exceptions to this rule, if he simply needs more skills than he already has, he prefers to outsource to an agency or marketing contractor. This hiring strategy helps him avoid redundancy and maintain flexibility.
Agency owner and marketing thought leader Neil Patel took a similar approach when expanding his marketing team.
"One of the smartest decisions you can make when building a new marketing department is to keep it as lean as possible," Patel writes. "This way you can focus on quality over quantity and can put your energy into the channels and tactics that will give you disproportionate results."
"One of the smartest decisions you can make when belarus phone number building a new marketing department is to keep it as lean as possible."
Next steps
Whether you're building a marketing team from scratch or expanding an existing one, remember that skills are transferable and passion coupled with an FSO attitude goes a long way, especially in an industry where speed of execution makes the difference between a good idea and a good business.
co-founder of content marketing agency Grow and Convert, helped make the transition to a lean marketing team.
If you decide to build a larger marketing department in-house, though, look for marketers like Soulo, a former freelance content writer, who do a great job of getting the job done and offer additional marketing advice. Hire them and treat them well.
"You only get the best out of people after about two years," explains Tracey Wallace, marketing director at MarketerHire. “That’s why it’s so important to hire the right people, retain the talent you have, and outsource as much as possible.”
In short, hire FSO marketers and provide them with an environment that allows them to do their best work. Marketers and founders know well that growth through retention is almost always more effective than growth through acquisition.
“I don’t hire anyone unless I desperately need them,” (Dave Gerhardt) tells TechCrunch. “I want every new hire to bring a skill to the team that we don’t already have.”
While Ledergor admits there are exceptions to this rule, if he simply needs more skills than he already has, he prefers to outsource to an agency or marketing contractor. This hiring strategy helps him avoid redundancy and maintain flexibility.
Agency owner and marketing thought leader Neil Patel took a similar approach when expanding his marketing team.
"One of the smartest decisions you can make when building a new marketing department is to keep it as lean as possible," Patel writes. "This way you can focus on quality over quantity and can put your energy into the channels and tactics that will give you disproportionate results."
"One of the smartest decisions you can make when belarus phone number building a new marketing department is to keep it as lean as possible."
Next steps
Whether you're building a marketing team from scratch or expanding an existing one, remember that skills are transferable and passion coupled with an FSO attitude goes a long way, especially in an industry where speed of execution makes the difference between a good idea and a good business.
co-founder of content marketing agency Grow and Convert, helped make the transition to a lean marketing team.
If you decide to build a larger marketing department in-house, though, look for marketers like Soulo, a former freelance content writer, who do a great job of getting the job done and offer additional marketing advice. Hire them and treat them well.
"You only get the best out of people after about two years," explains Tracey Wallace, marketing director at MarketerHire. “That’s why it’s so important to hire the right people, retain the talent you have, and outsource as much as possible.”
In short, hire FSO marketers and provide them with an environment that allows them to do their best work. Marketers and founders know well that growth through retention is almost always more effective than growth through acquisition.