The perfect formula for the entrepreneur who looks to the future

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The underlying motivation, the one that should push us to try to obtain positive feedback , lies in the fact that we are all led to modify our perceptions by virtue of the previous experiences of others. 3. Some call it the compromise technique, but more simplistically we could call it the 3-price technique .

Even in this case the fundamental difference is given by the perception of the buyer . If we offered only two varieties of a product, customers would be led to compare these two prices and choose chinese overseas australia data the lowest. If we wanted to increase sales of the most expensive version, it would be enough to add a third option, possibly much more expensive, to make the intermediate version appear convenient!


The last technique we are talking about involves not offering too many choices to the customer , which makes it almost paradoxical compared to what we would be led to think. Many experiments, however, have shown that as the number of available choices increases, buyers tend to buy less, because they feel the need to deepen their investigations and have a greater amount of information before finalizing the purchasing process.