LINE Ads Quality ScoreTo create creative with a high CTR for LINE ads, be sure to keep the following points in mind.
Title Description
When creating creative for your LINE ads, be sure to incorporate the following points into your title and description:
Use phrases such as "," 【】〈】 to catch the user's attention.
Use "?" and "!" etc.
Give specific numerical values.
Make it feel special by saying something like "Limited Edition!"
Use symbols such as "♪".
Give the impression of a bargain by using offers such as "free."
Limit the target audience, such as "LINE users only!"
Incorporate a sense of the season.
The agency produces results such as "X% satisfaction cyprus telegram data rate" and "A flood of orders from XX age group."
Make it short and easy to understand.
Using these words will help grab the user's attention.
Images and videos
Now let's look at some points regarding images and videos.
Single image
The background is white or black
Illustration
Enter specific numerical values.
Incorporate a sense of the season.
Keep the design simple.
Give it a game-like quality.
LINE ads have a large advertising surface area, so if you continue to use the same creative, users may become bored .
Create a variety of creatives and keep changing your ad creatives .
What should I pay attention to when it comes to LINE Ads quality scores?
LINE Ads Quality ScoreOne thing to keep in mind about LINE Ads' quality score is that it does not represent the real-time ad rank .
Since it is not real-time Ad Rank, Quality Score is not used when the auction takes place.
The quality score is just a reference value and does not represent the quality of your ad.
Be sure to understand that quality score is just one indicator and does not refer to the quality of the ad itself.
Ad Rank > Quality Score > Ad Quality
You need to understand that it consists of these components.
There are some similarities between ad quality and quality score, so it's important to keep improving it.
What is the quality score of LINE ads? We will also introduce ways to improve it! Summary
LINE Ads Quality ScoreThis time, we looked at the quality score of LINE ads.
In order to increase the quality score of your LINE ads, it is important that everything from the ad to the landing page is beneficial and convenient for users .
When creating advertisements, landing pages, etc., think from the user's perspective and consider whether you are providing them with what they are looking for and whether they are easy for them to use.
It is important to properly communicate the information users are looking for.
The higher you improve your LINE Ads quality score, the greater the benefits you will receive .
However, achieving the maximum value of 10 is not easy and is generally considered impossible.
Therefore, to start with, set a goal of 7 to 8 and gradually improve your LINE Ads quality score!
How to create creatives that will increase your quality score on LINE ads?
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