The Impact of Reviews on Online Grocery and CPG Shopping
Posted: Sun Feb 16, 2025 5:46 am
In addition, consumers with higher incomes are more willing to try new products than their lower-earning counterparts. This makes sense, as they likely have more disposable income – and thus the risk is lower if they don’t like a product.
Higher Income Correlates with Openness to Try New Products
When shopping for groceries online, are you open to buying products you’ve never tried before?
Also of note, 25% of shoppers say they’re more open to buying a new grocery or CPG product they’ve never tried before when shopping online than they would be when shopping in-store. This is up slightly from 21% last year. Over half (55%) say they’re as open to buying a new (to them) grocery or CPG product when shopping iran phone number list online as they are when shopping in-store.
Those shopping for groceries online don’t need to see a new (to them) product in person to be willing to try it. Later on in this report, we’ll explore what gives these shoppers the confidence to buy unknown grocery products, sight unseen.
Consumers Don’t Need to See a New Product in Person to be Open to Buying It
When shopping for groceries online, are you more or less open to buying products you’ve never tried before than when you shop for groceries in-store?
A large (and growing) portion of consumers turn to reviews to make informed purchase decisions. But do consumers read reviews when shopping for grocery and CPG products? And does the presence of this content have any impact on purchase likelihood?
Higher Income Correlates with Openness to Try New Products
When shopping for groceries online, are you open to buying products you’ve never tried before?
Also of note, 25% of shoppers say they’re more open to buying a new grocery or CPG product they’ve never tried before when shopping online than they would be when shopping in-store. This is up slightly from 21% last year. Over half (55%) say they’re as open to buying a new (to them) grocery or CPG product when shopping iran phone number list online as they are when shopping in-store.
Those shopping for groceries online don’t need to see a new (to them) product in person to be willing to try it. Later on in this report, we’ll explore what gives these shoppers the confidence to buy unknown grocery products, sight unseen.
Consumers Don’t Need to See a New Product in Person to be Open to Buying It
When shopping for groceries online, are you more or less open to buying products you’ve never tried before than when you shop for groceries in-store?
A large (and growing) portion of consumers turn to reviews to make informed purchase decisions. But do consumers read reviews when shopping for grocery and CPG products? And does the presence of this content have any impact on purchase likelihood?