The official has clearly tried to answer the question well and use a more informal tone of voice, as you can see from the formulation "and can be played with water and sand or can be healthy or chilled out". At the same time, quite a few formal formulations are used, such as "play reason" and "dimensioned". In this case, the answer could be formulated much more informally, easily and understandably. And yes, that does something to how the other person experiences your organization.
Can you, as a government, also respond with a joke?
In my opinion, the crux of the right tone of voice is whether someone feels treated with respect. And that respect is precisely so difficult to capture in a guideline. That applies especially to humor: when does it help and when is it inappropriate? This is also very context-sensitive. A good example of sensing whether a humorous response is possible or not is this tweet from the municipality of Westland , rightly nominated for the Best Social Media Award this year:
Can you record in a guideline when such a reaction is or is not possible? I don't think so, that is a matter of feeling and experience. It helps more to discuss such cases regularly as a team and to see how you want to deal with this as an organization.
Tips
How (in)formal you can be in your tone of voice depends on the context. Be aware of what the other expects from your organization and take a good look at who you are dealing with.
Formal matters can often be explained in a more informal, accessible and understandable way than is currently the case. Experiment with that. And especially observe what the people for whom the information is intended think of it.
Discuss practical cases with each other regularly: what tone of voice is used and what effect does that have on a conversation?
I am curious: what is your tip or experience from practice? What guidelines does your organization use, what is that based on and what developments do you see in the tone of heavy construction contractors email list
Every day, a huge number of articles, blogs and videos about online marketing are published. And sometimes you can't see the forest for the trees. What are the latest trends, tips and topics in online marketing? And what should you really respond to as a marketer?
Is it (almost) time for you to say goodbye to your summer vacation and get back to work recharged? Then our next summer read will come in handy. This time we have listed the best, most important and most useful articles in the field of (online) communication & content for you. Stories, employee advocacy, microcopy and stock photos are among the topics covered. This way you can catch up, so that you will be fully up-to-date when you arrive at the office.