It is difficult to predict the exact reach of a publication.
Posted: Sun Feb 16, 2025 10:25 am
The reach of some bloggers exceeds the reach of niche media, but due to the fact that the algorithm takes into account a large number of factors, it works differently from publication to publication.
When choosing a content format, it is worth considering the specifics of the blogger and the expectations of his audience.
With all the variety of available content formats, you need to focus on the audience of a specific author and what specific format or topic they are accustomed to. This way, native advertising will not look like an alien element and will be favorably received by readers.
There are no targeted promotion tools in Zen yet, but there are still ways to enhance the effect of successful campaigns.
At the start of negotiations with the author, you can discuss the option of duplicating the link to the publication in the author's other social networks or pinning it first in the blogger's channel feed for a certain period. The brand can also support the partner material by publishing a link to it in its channel with an explanation of why you decided to create content on this topic together with the blogger.
How Zen Helps Find a Blogger for Collaboration
The platform does not directly participate in the paraguay mobile database interaction of authors and brands, but helps them find a friend. To do this, Zen regularly publishes fresh selections of authors, broken down by topic . The selection includes popular and active authors - those with more than 15 thousand subscribers and at least 10 publications in the last 30 days. For channels, the number of subscribers, views, recent publications with formats and a description (from the profile header) are indicated. According to the law, Zen does not have the right to publish bloggers' contacts, but bloggers usually indicate ways to contact themselves in their channel.
In addition, the platform publishes examples of native placements from bloggers so that companies can see how the formats work “live” and receive references for developing their own advertising integration.
You can contact Zen by email if you need expert advice for a specific business on placement on the site .
How to label native ads
If you place native advertising with bloggers, by law you must label it. Labeling includes:
"Advertisement" mark;
legal information about the advertiser;
token, or unique identifier, obtained when loading data into the ORD.
You can read about how to create an advertising account and upload campaign information to VK ORD in the reference guide .
When choosing a content format, it is worth considering the specifics of the blogger and the expectations of his audience.
With all the variety of available content formats, you need to focus on the audience of a specific author and what specific format or topic they are accustomed to. This way, native advertising will not look like an alien element and will be favorably received by readers.
There are no targeted promotion tools in Zen yet, but there are still ways to enhance the effect of successful campaigns.
At the start of negotiations with the author, you can discuss the option of duplicating the link to the publication in the author's other social networks or pinning it first in the blogger's channel feed for a certain period. The brand can also support the partner material by publishing a link to it in its channel with an explanation of why you decided to create content on this topic together with the blogger.
How Zen Helps Find a Blogger for Collaboration
The platform does not directly participate in the paraguay mobile database interaction of authors and brands, but helps them find a friend. To do this, Zen regularly publishes fresh selections of authors, broken down by topic . The selection includes popular and active authors - those with more than 15 thousand subscribers and at least 10 publications in the last 30 days. For channels, the number of subscribers, views, recent publications with formats and a description (from the profile header) are indicated. According to the law, Zen does not have the right to publish bloggers' contacts, but bloggers usually indicate ways to contact themselves in their channel.
In addition, the platform publishes examples of native placements from bloggers so that companies can see how the formats work “live” and receive references for developing their own advertising integration.
You can contact Zen by email if you need expert advice for a specific business on placement on the site .
How to label native ads
If you place native advertising with bloggers, by law you must label it. Labeling includes:
"Advertisement" mark;
legal information about the advertiser;
token, or unique identifier, obtained when loading data into the ORD.
You can read about how to create an advertising account and upload campaign information to VK ORD in the reference guide .