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many merchants did not understand

Posted: Mon Dec 23, 2024 4:37 am
by rifat22##
What is even more unacceptable to consumers is that even if users place orders according to this method, they will find that they are not much cheaper in the end. Moreover, e-commerce platforms have been using this method for many years until consumers have become tired of it. In 2016, when Alibaba's market value was surpassed by Pinduoduo, Alibaba employees left messages on the intranet saying that Taobao should be "simple to buy and simple to return, with fewer routines and more benefits." This expressed the voices of many users and also showed that Alibaba began to realize the problem.



In fact, Taobao's positioning in the early years kenya phone numbers was similar to Pinduoduo. Both grew up by low prices and small and medium-sized merchants. Unfortunately, Alibaba later took the initiative to abandon many small and medium-sized merchants. In the early years, Alibaba firmly believed that an era of consumption upgrade was coming. Therefore, Taobao continued to upgrade its brand and introduced a large number of brands to settle in stores. The annual fee for technical services and the default deposit were also increased, causing some small and medium-sized merchants with weak competitiveness to leave Taobao.



This wave even affected AliExpress, the cross-border e-commerce platform owned by Alibaba at that time. Around 2000, AliExpress pushed for brand transformation more aggressively, requiring merchants to have corporate qualifications and brand authorization and to completely clean up individual sellers. As a result, not only did small and medium-sized merchants leave Taobao and AliExpress users also began to choose other e-commerce platforms. The impact on Alibaba was that Taobao's development slowed down, traffic was diverted, and the frequency of users' use and retention time became less and less. About ten years ago, AliExpress had almost no Chinese competitors in the cross-border e-commerce field at that time.