Performance by Search Category
Posted: Mon Feb 17, 2025 6:46 am
While you can't see the same search term reports as you can with Search Ads campaigns, you can now see reports for each search category instead .
Image source: About Search Term Insights | Google Ads Help
Search categories are automatically generated groupings of search terms. They are automatically categorized based on user intent and product and service attributes. You can expand a search category to reveal subcategories to drill down into search categories.
While you cannot check the figures for each search brazil number data term in detail, looking at the figures for search categories can help you infer user needs from the search categories that are generating conversions, and can also help you see if there are any differences in the user demographic compared to existing search ad campaigns.
One thing to keep in mind is that the same keyword can be classified in multiple categories . For example, if a user searches for "search advertising agency," it may be classified in both the "search advertising" category and the "agency" category.
3. Index by audience segment
Although you cannot set audience segments in P-MAX campaigns, you can check which audience segments are receiving the most deliveries and clicks .
In the "Audience Analysis" section of the P-MAX campaign analysis information, you can check click share, impression share, and audience segments with high indexes.
Image source: About Search Term Insights | Google Ads Help
Search categories are automatically generated groupings of search terms. They are automatically categorized based on user intent and product and service attributes. You can expand a search category to reveal subcategories to drill down into search categories.
While you cannot check the figures for each search brazil number data term in detail, looking at the figures for search categories can help you infer user needs from the search categories that are generating conversions, and can also help you see if there are any differences in the user demographic compared to existing search ad campaigns.
One thing to keep in mind is that the same keyword can be classified in multiple categories . For example, if a user searches for "search advertising agency," it may be classified in both the "search advertising" category and the "agency" category.
3. Index by audience segment
Although you cannot set audience segments in P-MAX campaigns, you can check which audience segments are receiving the most deliveries and clicks .
In the "Audience Analysis" section of the P-MAX campaign analysis information, you can check click share, impression share, and audience segments with high indexes.