It's time for questions again !
Posted: Mon Feb 17, 2025 8:35 am
What is important to your customers when making a decision? Why did they choose you and not your competitors?
Answering these key questions will lead you straight to your goal. It sounds simple, but believe me, 90% of companies never ask their customers! The magic of success lies in simple human communication. Just ask the people who decide to buy your service or product the question you defined at the beginning:
“What is important to you when choosing a supplier?” Or: “Why did you choose us and not the competition ?” The vast majority of customers will gladly answer you, and you will get data that is worth its weight in gold.
How to use data in practice
Finally, it remains to come up with a specific online strategy that will exploit overseas chinese in canada data the data obtained. For each industry and each customer, a different solution leads to the goal. The same was true for three of our B2B clients. Take a look at the key question we asked ourselves at the beginning of our cooperation and what online solution it ultimately led to:
Atlas Copco
Industry : Industrial compressors
Goal : New microsite, generate new contacts for the sales department.
Key question : What is key for you when deciding to buy a compressor?
Answer : Low noise. Brand. Reliable service.
Online solution : We listed the sales pitches on the new website in order of frequency as mentioned by end customers. We started with the silent operation of the compressors, which was the biggest surprise for the client. We also programmed an online calculator that creates specific offers.
Result : Conversion rate increased above 2.5%. The website generates dozens of new contacts per month.
Answering these key questions will lead you straight to your goal. It sounds simple, but believe me, 90% of companies never ask their customers! The magic of success lies in simple human communication. Just ask the people who decide to buy your service or product the question you defined at the beginning:
“What is important to you when choosing a supplier?” Or: “Why did you choose us and not the competition ?” The vast majority of customers will gladly answer you, and you will get data that is worth its weight in gold.
How to use data in practice
Finally, it remains to come up with a specific online strategy that will exploit overseas chinese in canada data the data obtained. For each industry and each customer, a different solution leads to the goal. The same was true for three of our B2B clients. Take a look at the key question we asked ourselves at the beginning of our cooperation and what online solution it ultimately led to:
Atlas Copco
Industry : Industrial compressors
Goal : New microsite, generate new contacts for the sales department.
Key question : What is key for you when deciding to buy a compressor?
Answer : Low noise. Brand. Reliable service.
Online solution : We listed the sales pitches on the new website in order of frequency as mentioned by end customers. We started with the silent operation of the compressors, which was the biggest surprise for the client. We also programmed an online calculator that creates specific offers.
Result : Conversion rate increased above 2.5%. The website generates dozens of new contacts per month.